by Keith Reynolds | Mar 10, 2020 | Content Marketing Strategy
Media and technology levels the playing field for everyone. Fortune 500s to hip hop studios and every business in between are embracing The New Content Culture™ Publishers’ M.O.™. Meet two high-energy, visionary, 20-something entrepreneurs. Their hip-hop media...
by Keith Reynolds | Jan 9, 2020 | Content Marketing Strategy
The marketer’s Northstar is the big idea that viscerally connects with your audience and guides your company’s marketing efforts. It has become the first step whenever I define a marketing strategy for any client. Without your Northstar, you are but one in a crowd....
by Keith Reynolds | Jan 8, 2020 | Content Marketing Strategy, ROI
I met Revenue River’s CEO, Eric Pratt in 2015 at Inbound. Again, when I visited my son in Denver, CO a year after that, which led to our doing business together. That is how strong partnerships form. Fast forward to 2020, I am delighted to have been invited for an...
by Keith Reynolds | Jan 2, 2020 | Content Marketing Strategy, ROI
Content Marketing ROI Goal: Ignite Lead Generation and Acquire Customers in 2020 You already know this: Success in business today requires thought-provoking, exceptionally relevant content. At least, I hope you know this because content is how people learn about your...
by Gregory Pings | Jul 23, 2019 | Content Marketing Strategy
Call it what you will: recycle, repurpose, or reuse. It’s an effective way to feed your content hub. As publishing goes, MAD Magazine lost sight of a central tenet of the Publisher’s M.O™: Know your audience. Case in point: When Democratic presidential candidate Pete...
