by Keith Reynolds | Mar 8, 2022 | Content Marketing Strategy, News, ROI
Every company that is trying to have conversations and convert leads has the same problem: “They don’t have a system to identify incoming leads, and to bring them through their sales process,” Cultivize CEO Jason Kramer explained in our discussion about lead...
by Gregory Pings | Feb 15, 2022 | Content Marketing Strategy, News
“The house that James Bond would live in” is the perfect example of storytelling for anything and everything you sell with video marketing. A Video Marketer is Born An Army captain, leading troops in the first Gulf War, John knew that the Army would not be his career,...
by Keith Reynolds | Feb 3, 2022 | Content Marketing Strategy
This is a powerful article from The Harvard Business Review. Published February 1st, 2022, it captures the value of content strategy as a baked-in factor in designing customer experience. While focused on B2B, there are lessons to be had for all businesses, especially...
by Gregory Pings | Feb 1, 2022 | Content Marketing Strategy, News
The metaverse is not the future. The metaverse is now, and technology impacts how we market our companies and connect with our customers today. Fox’s “Alter Ego,” where contestants perform as avatars, as well as various gaming platforms, give here-and-now examples of...
by Gregory Pings | Jan 6, 2022 | Content Marketing Strategy, News
It doesn’t matter if you talk about content for video, SEO, websites, the internet, television or even the yellow pages. (Remember those?) “You’ve always had to remain true to your customers and your messaging,” Rob Weiss said in a Publio Podcast. “Your message has to...
by Keith Reynolds | Dec 21, 2021 | Content Marketing Strategy, News
The Publio team has an opportunity to bring a content marketing strategy to North Pole HQ. Before our CEO meets with the Big Guy, our team reviewed ideas for the “seven buckets” for Santa to help him bring his marketing into the 21st century with some...
