by Gregory Pings | Jun 14, 2022 | Content Marketing Strategy, News
Embracing change is all about learning and relearning; change management is putting your lessons into practice. Heather Hansen O’Neill put it this way: “Sometimes we have to relearn the same lessons. In our lives, the world will keep teaching you those lessons until...
by Gregory Pings | Apr 19, 2022 | Content Marketing Strategy, News
The germ for social selling struck Brynne Tillman early in her career. “I was sitting across the desk from one of my clients, staring at his overflowing Rolodex.” Back in the day, we used those things… Clearly, technology has improved the way we reach out to...
by Gregory Pings | Apr 5, 2022 | Content Marketing Strategy, News
LISTEN: The Publio Podcast S1 E16 on Spotify. Public Relations Strategy Needs a Content Hub Your public relations strategy requires all aspects of your entire communications platform, especially your content hub. In PR-speak, you describe your platform as PESO – paid,...
by Sales and Service | Mar 29, 2022 | Content Marketing Strategy, News
The only thing a sales rep wants from the B2B marketing department is the opportunity to talk to a CEO. Ruth Stevens, a B2B consultant, says this model of business purchasing decisions is changing fast. “Committees or buying groups consist of all kinds of people...
by Keith Reynolds | Mar 15, 2022 | Content Marketing Strategy, News
Discover your personal brand so that your amazing story can attract the work – and the business – that you love. Corporate branding does not happen overnight, and neither does your personal brand. “There’s no real incubator for that kind of thing,”...
by Keith Reynolds | Mar 8, 2022 | Content Marketing Strategy, News, ROI
Every company that is trying to have conversations and convert leads has the same problem: “They don’t have a system to identify incoming leads, and to bring them through their sales process,” Cultivize CEO Jason Kramer explained in our discussion about lead...
