by Keith Reynolds | Nov 25, 2019 | Uncategorized
You spend a lot of time and effort convincing the boss — even if that boss is you — that content marketing is an investment, not a cost center. Conventional proof points involve numbers of impressions, views, clicks or shares. That information is important to you...
by Gregory Pings | Oct 21, 2019 | Uncategorized
By Gregory Pings You no longer need to pay media companies to publish targeted content to grow an audience that will make a million dollars for you. That’s the premise behind the Publisher’s M.O.,™ which Publi.io LLC founder and author of The New Content Culture,...
by Gregory Pings | Jul 23, 2019 | Uncategorized
Call it what you will: recycle, repurpose, or reuse. It’s an effective way to feed your content hub. As publishing goes, MAD Magazine lost sight of a central tenet of the Publisher’s M.O™: Know your audience. Case in point: When Democratic presidential candidate Pete...
by Keith Reynolds | Apr 11, 2019 | Uncategorized
The Rocket Today, competition is fierce. It comes from existing rivals and new market participants — often in a very disruptive fashion and at a pace never seen before. To achieve your goals, it is critical for your customer experience to drive the narrative in the...
by Keith Reynolds | Feb 10, 2019 | Uncategorized
Every startup founder gets asked, “So, why did you start your business?” My answer: I want to teach people what I have learned about brand journalism, content publishing, digital marketing — and how to prosper by leveraging them with a “Content Hub”...
