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Paid, Earned, Shared, & Owned (PESO) Media

January 21 @ 12:00 pm - 1:00 pm

Free
Paid, Earned, Shared, & Owned (PESO) Media

An Overview of Public Relations and Marketing Communications for 2022 will cover the following:

• Why every enterprise large or small must be viewed as a unique and distinctive brand

• How trust and a positive reputation is built for a brand

• The key PR vehicles to leverage for optimal success

• A review of paid, earned, shared and owned media

• The benefits of editorial coverage over paid advertising

• How clarity and consistency of message translates to a healthy bottom line

The PESO Media webinar is part one of two classes about PR fundamentals. Part two, Media Relations Fundamentals, will take place next Friday (Jan. 28th).

Details

Date:
January 21
Time:
12:00 pm - 1:00 pm
Cost:
Free
Event Tags:
Website:
https://www.eventbrite.com/e/paid-earned-shared-owned-peso-media-tickets-247252307307?aff=ebdssbonlinesearch

Organizer

Publio