1 203-978-1141 [email protected]
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Paid, Earned, Shared, & Owned (PESO) Media

January 21 @ 12:00 pm - 1:00 pm

Paid, Earned, Shared, & Owned (PESO) Media

An Overview of Public Relations and Marketing Communications for 2022 will cover the following:

• Why every enterprise large or small must be viewed as a unique and distinctive brand

• How trust and a positive reputation is built for a brand

• The key PR vehicles to leverage for optimal success

• A review of paid, earned, shared and owned media

• The benefits of editorial coverage over paid advertising

• How clarity and consistency of message translates to a healthy bottom line

The PESO Media webinar is part one of two classes about PR fundamentals. Part two, Media Relations Fundamentals, will take place next Friday (Jan. 28th).


1-203-978-1141 x. 700
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