A Fractional CMO to Grow Your Business
As expression of your brand, content drives – or stalls – sales. Is yours working for you?
Whether you lead a team of 5 or 500, you need impactful content to attract and retain customers while staying within your marketing budget.
Publio is a HubSpot™ Solutions Provider, with a team certified in Inbound strategy. This means we understand the gaps between brand, content, and results, and – most critically – how to close them.
As your Fractional CMO, or, as we call ourselves, Chief Content Marketing Officer, we use tools like HubSpot™, Asana™, Semrush™, and our Publisher’s M.O.™ methodology to develop strategies, systems, processes and content to fuel your company’s Inbound Marketing success.
Service Offerings and Packages
Podcast Ecosystem™ QuickStart: Launch a podcast-driven, CRM-connected marketing infrasturcutre in 90 days
Fractional CMO Retainer: Access continuous, C-Level marketing support for a fixed monthly rate
Marketing Help Desk: Scale custom content and technology projects via done-with-you or done-for-you support
Marketing Therapy: Overcome roadblocks, gain clarity and outline action plans through interactive sessions
Publisher’s M.O.™ – Seven Elements for Effective Content Strategy Creation
Publio employs our signature methodology to outline a clear strategy and action plan for your content that fosters brand awareness, sales enablement and customer success.
North Star Idea
Your WHY. Guide your efforts with a central theme to connect with your audience.
Editorial Strategy
The DRAW. Plan and schedule content for engaging customer experiences.
Publishing + Promotion
The LIGHT. Deliver content directly to customers’ screens and hands.
Community + Events
Your SPACE. Use content while networking to prospect, connect and build relationships.
Marketing Automation
Your TOOLS. Set up technology and workflows to capture opportunities at scale.
Sales Enablement
Your INVOLVEMENT. Empower your sales team to nurture and close customers.
ROI Model
Your PROFITABLE OUTCOMES. Download our free ROI calculator to optimize marketing spend and results.
Publisher’s M.O.™ – Seven Elements for Effective Content Strategy Execution
Once Publio guides you toward an impactful content strategy, our Publisher’s M.O.TM helps you implement it through efficient project management, delegation and teamwork.
Team
Your talent and action network.
Roadmap
The vision, mission, and values that guide your business.
Goals and Milestones
Core objectives for the next quarter, year, and five years ahead.
Key Metrics
Benchmarks to track performance toward goals and milestones.
To-Dos
Weekly tasks to keep you on track.
Red + Green Flags
Space to respond to problems and opportunities.
Weekly Meetings
Regular check-ins to assess progress and foster collaboration.
The Publisher’s M.O.™ Process:
Your Marketing Automation Blueprint
Do you invest in content marketing like you do for your products and services?
Take control of conversations with your ideal customers. By establishing a strong brand and offering customized experiences, nurture them toward decisions that benefit your bottom line.
Each piece of content you publish has the potential to drive – or stall – movement along your customer’s unique journey. Sadly, most businesses overlook the crucial step of integrating their marketing, sales and technology.
Publio’s solution? A ‘closed-loop’ system connecting your website, social media, and CRM platforms that we’ll help you build, optimize and scale.
Work with Publio to create a branded content hub that not only captures – but optimizes – each opportunity in your pipeline. Bridge the ROI gap and improve your go-to-market efforts today.
Order The New Content Culture. See Better Results.
This quick read captures 30+ years of content marketing experience and outlines Publio’s Publisher’s M.O.™ closed-loop content strategy aimed at your success. Learn about our signature methodology, then work with us to incorporate it into your custom marketing plan.
Prefer an abridged version?
Download our free ebook, Own Your Content: A Content Hub Primer, for a breakdown of owned, earned and paid content and how to harness each type in your marketing plan.
Publio’s Areas of Expertise
Market Research & Branding
Marketing Plans
Content Strategy & Creation
SEO & Content Hubs
Workshops & Team Development
Podcasts, Webinars & Events
Testimonials: Hear from Satisfied Customers
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Let’s embark on an exciting business conversation. Contact us today!