Hi Don,
Admiral has such a cool offering and I am really enthusiastic about the possibilities the niche offers… VRM is one of those “big ideas” that can be transformative with proper execution – with proper execution.
GetAdmiral.com has a blog and a few webinars, but it lacks a clear North Star vision for CRM and content that stimulates interactivity. I recommend producing a branded content hub that positions Admiral as a thought leader in the media industry and generates leads.
Below are a few ideas from my deck about how a branded content hub can be viewed as a profit center, or channel to generate leads.
I appreciate your offer to receive a proposal. At this point, I have more questions than answers… Let’s discuss the best approach to creating a vision, content strategy, and “resource appropriate” plan w/ an ROI model for Admiral that can get buy-in from leadership. This is critical to getting any production budgets approved.
In addition, let’s keep the dialog open about the convergence between B2B and Media. Seems like there is a golden nugget for both of in there.
Thanks. I look forward to speaking again soon.
Best,
Keith
Inbound Leads Are the Third Most Effective Lead Source
A Content Hub Is An Interactive Channel For Customers
A Content Hub Helps Manage Inbound Leads to Sales
A Systems Approach: Concentrating All Lead Sources Around A Hub
How Publio Helps Clients Build A Branded Content Hub:
1) Research
2) Strategy Development
