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Content Strategy ROI: Four Key SEO Factors Impact Your Results

Content Strategy ROI: Four Key SEO Factors Impact Your Results

by Keith Reynolds | Nov 4, 2020 | Insights, ROI

Search engine optimization (SEO) is the place to start when it comes to content strategy ROI. It’s the art of making your content discoverable. However, many marketers still do not understand the basics of search, nor do they know how to create an SEO strategy...
Content Marketers Need an ROI Calculator: Here’s a Free One

Content Marketers Need an ROI Calculator: Here’s a Free One

by Keith Reynolds | Nov 25, 2019 | Insights, Resources

You spend a lot of time and effort convincing the boss — even if that boss is you — that content marketing is an investment, not a cost center. Conventional proof points involve numbers of impressions, views, clicks or shares. That information is important to you...
Show That Content Marketing Boosts Revenue with Publio’s ROI Calculator

Show That Content Marketing Boosts Revenue with Publio’s ROI Calculator

by Jill Campbell | Oct 12, 2019 | Insights, Resources

An ROI model makes your business case and guides your team throughout your content hub’s operation. Publio’s ROI Calculator can help justify marketing spend. Guest Post By Jill Campbell The toughest part of going after the budget for any new strategic initiative...

How Do You Make Money with Branded Content?

by Keith Reynolds | Aug 17, 2018 | Insights, Resources, ROI

We live in The New Content Culture, but how do you make money with branded content? That is the $64,000 Question. Building a branded Content Hub is a great tactic because Google values highly relevant SEO content that attracts and retains users and your Customer...

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