by Jill Campbell | Oct 12, 2019 | Insights, Resources
An ROI model makes your business case and guides your team throughout your content hub’s operation. Publio’s ROI Calculator can help justify marketing spend. Guest Post By Jill Campbell The toughest part of going after the budget for any new strategic initiative...
by Keith Reynolds | Aug 17, 2018 | Insights, Resources, ROI
We live in The New Content Culture, but how do you make money with branded content? That is the $64,000 Question. Building a branded Content Hub is a great tactic because Google values highly relevant SEO content that attracts and retains users and your Customer...
