by Keith Reynolds | Nov 4, 2020 | Insights, ROI
Search engine optimization (SEO) is the place to start when it comes to content strategy ROI. It’s the art of making your content discoverable. However, many marketers still do not understand the basics of search, nor do they know how to create an SEO strategy...
by Keith Reynolds | Nov 25, 2019 | Insights, Resources
You spend a lot of time and effort convincing the boss — even if that boss is you — that content marketing is an investment, not a cost center. Conventional proof points involve numbers of impressions, views, clicks or shares. That information is important to you...
by Jill Campbell | Oct 12, 2019 | Insights, Resources
An ROI model makes your business case and guides your team throughout your content hub’s operation. Publio’s ROI Calculator can help justify marketing spend. Guest Post By Jill Campbell The toughest part of going after the budget for any new strategic initiative...
by Keith Reynolds | Aug 17, 2018 | Insights, Resources, ROI
We live in The New Content Culture, but how do you make money with branded content? That is the $64,000 Question. Building a branded Content Hub is a great tactic because Google values highly relevant SEO content that attracts and retains users and your Customer...
