Traditionally, publishers sold advertising and sponsorships to “rent’ the audience. Today, brand publishers monetize the value of a lead.

Publi.io LLC is dedicated to helping you “think like a publisher” to provide the leadership needed to grow your business.

We will help you build a “Content Hub” strategy that informs, educates and/or entertains your prospects and customers with a relevant and engaging experience.

Most importantly, your team will understand how your bespoke strategy will provide you influence, drive sales in your niche — on and offline — and measure the return on your investment.

We will guide you on building your technology platform so you execute at the appropriate scale and gain the insights and analysis needed to improve performance of your business.

Our Proprietary Methodology Will Help You:

• Demystify Content Marketing ROI.
• Define a Content Strategy.
• Implement and Scale with Your Team.

Publishers are in business to make money. With a system we call the “Publisher’s M.O.™,” we’ll help you create an ROI model that everybody understands – especially your CEO. Even if that CEO is you! Whether you are a contributor, manager, executive or entrepreneur, we’ll get you and your team focused on the value of new leads in your pipeline.

Create Your Own “M.O.”

The Publisher’s M.O.™ is great for in-house agencies and entrepreneurs. Our Content Hub toolkit includes an ROI calculator with an expense-to-revenue metric. This strategic tool evaluates how the resources invested in your Content Hub will generate traffic, leads, opportunities and sales. This data enables you to create a C-suite business case, and illustrate how your content strategy aligns with overarching company goals — such as influence, revenue and profit.

Need assistance?

Beyond Content Hub strategy consulting and training, we produce and distribute white papers, presentations, e-books, articles, videos, and other thought leadership material to fuel your marketing initiatives.

We can also help you execute virtual or live events that bring everything together in real-time experiences for your Customer Audience. With this agile approach, we ensure that you and your team:

• Starts small.
• Keeps it simple.
• Builds methodically.
• Scales your Content Hub based on the data as your business grows.

Your Needs

Tell us your goals. We’ll help you:

• Evaluate market research and validation
• Assess and provide SEO strategy
• Define your content strategy and ROI assessment
• Develop your North Star
• Create and feed your Content Hub
• Integrate SEO content creation and social media distribution
• Deploy marketing automation and CRM to nurture leads and drive results
• Educate and empower your team with workshops and talent development services