Looking For Content Marketing That Gets Results?
Forget websites, social media and blogs. “Think — and do — like a publisher” to build and market your Content Hub.
Welcome, from Publi.io from Founder Keith Reynolds
A Content Hub is a multimedia “deep dive” with a variety of information that your prospects find relevant and useful. Your Content Hub should include curated news, journalistic-quality articles, videos, user-generated content, downloads, webinars and more. The entire system should be built on marketing automation, connected to your CRM, and promoted across all of your channels.
Content Hubs are an owned media asset that has measurable ROI. Unlike traditional publishers that sell advertising and sponsorships to create value, a Content Hub’s value to your brand derives from leads generated, opportunities created, and advertising budget saved. Your Content Hub is the content, systems and data that allow you to manage and track your results.
I have found great success in branding a Content Hub with a name. Untapped, Chief Packaging Officer, and The Accordia Group’s “Agility Economy™” are prime examples of our work.
Using a methodology we call “The Publisher’s M.O.™,” the team at Publi.io LLC helps managers, agencies and entrepreneurs achieve their content marketing goals. We help you take the mystery out of content marketing ROI, develop impactful strategies, and get your team on board to perform at the highest levels.
You can read more about the Publisher’s M.O. ™, and how we can help you achieve your ROI goals in my book: .
Sound interesting? Let’s discuss your goals and see if there is a fit.
Keith R. Reynolds
WORK WITH US
Keith and his team will work with you and your team to create a vision, define goals, lay out a roadmap and track to your plan. We’ll help you identify the resources you will need to achieve your goals, and design a custom media experience for your customers that is based on your firm’s opportunities and constraints.
Training / Workshops
Webinars & Events
1. NORTHSTAR IDEA
Your WHY. An idea that guides the publication and connects with your audience.
2. EDITORIAL STRATEGY
The DRAW. Solve for the human individual, not the general market.
3. PUBLISHING, PROMOTION, DISTRIBUTION
The LIGHT. Getting your content into the hands of people who will read and share.
4. COMMUNITY & EVENTS
Your SPACE. Connecting and building relationships.
5. MARKETING AUTOMATION
Your TOOL. Closing the loop of your digital marketing channels.
6. SALES MODEL
Your INVOLVEMENT. Working with the field sales team to co-nurture your customers.
7. ROI MODEL
Your PROFITABLE OUTCOMES. Content that makes sense ushers profitable returns on content investment.
Our Latest Blog
By Gregory Pings You no longer need to pay media companies to publish targeted content to grow an audience that will make a million dollars for you. That’s the premise behind the Publisher’s M.O.,™ which Publi.io LLC founder and author of The New Content Culture,...
An ROI model makes your business case and guides your team throughout your content hub’s operation. Guest Post By Jill Campbell The toughest part of going after the budget for any new strategic initiative might be building the business case for the C-suite, which must...
Call it what you will: recycle, repurpose, or reuse. It’s an effective way to feed your content hub. As publishing goes, MAD Magazine lost sight of a central tenet of the Publisher’s M.O™: Know your audience. Case in point: When Democratic presidential candidate Pete...
The New Content Culture
According to Aberdeen Group, average conversion rates are six times higher for companies and brands that use content marketing than those that don’t.(2.9% vs. 0.5% respectively.) Publi.io’s internal research suggests your biggest challenges to success may be lack of a content strategy, and not enough resources to produce content. Introducing the Publisher’s M.O.™ Generate ROI with Content Marketing in the age of digital disruption:
● Define your ROI model
● Develop your strategy
● Get your team on board
Our Satisfied Customers
“…then I met Keith, and, in a single 90-minute meeting he demystified the whole thing for me. Showed me how to start small and keep it simple. He made it accessible. He made me see what was possible. And he laid out a brilliant 7-step process that would scale.”
“I had the pleasure of working with Keith on business development and strategy at Galileo Tech Media. Keith is incredibly likable, and makes easy connections with clients and professional peers. He has an eye for digital strategy development… with the rare ability to see strategy as it relates to the end-goal – results. Not strategy for strategy’s sake, but for improved digital performance and user experience.”
We’d love to work with you!
1127 High Ridge Rd. #173
Stamford, CT 06905