With a unique approach to “Content Hubs,” Publi.io LLC is a results-driven marketing strategy consulting and program development firm.
Check out our new book on Amazon to learn more.
A Content Hub is a multimedia “deep dive” with a variety of curated news, journalistic quality articles, videos, user-generated content, downloads, webinars and so forth that your prospects find relevant and useful… built on marketing automation, connected to your CRM and promoted across all your channels. Content Hubs are an owned media asset that has measurable ROI. I have found great success in branding a content hub with a name. Untapped, The Stamford Symphony, and The Accordia Group’s “Agility Economy” are prime examples of our work.
Unlike traditional publishers that sell advertising and sponsorships to create value, a Content Hub’s value to your brand derives from leads generated, opportunities created and advertising budget saved. You just have to have the content, systems and data necessary to manage and track your results.
Using a methodology we call “The Publisher’s M.O.,” the team at Publi.io LLC helps managers, agencies and entrepreneurs achieve their content marketing goals. We help you take the mystery out of content marketing ROI, develop impactful strategies and get your team on board to perform at the highest levels.
We can produce a Content Hub for you, work with you on content strategy and ROI assessment, Northstar idea development, SEO content creation and distribution, or empower your team for success with workshops and talent development services. We also write and edit white papers, presentations, ebooks, articles, videos, and other thought leadership pieces to help executives put their best foot forward and we produce events that bring it all together.
You can read more about the Publisher’s M.O. and how we can help you achieve your ROI goals in my book: The New Content Culture: Think like a publisher to grow your business. Here’s a preview.
Sound interesting? Let’s discuss your goals and see if there is a fit.
Keith R. Reynolds