How do customers find your website and what do you give them when they get there?
Content is your unique voice in the marketplace.
It provides the defining experience for customers when they search for you and go to your website to learn about your business.
Publio helps you produce informative content that sets you apart when people are looking for solutions.
Learn how to use our Publisher’s M.O.™ system to build a “branded content hub” that prospective customers and Google both love.
Follow your North Star with our “done for you” consulting and “teach you to fish” training.
We collaborate with you to create an SEO content strategy that is aligned with what people search for. We surround you with resources to empower your team and achieve your goals.
Tell us about your inbound marketing and search goals:
☑ Fill your pipeline with qualified leads
☑ Successfully launch new products & services
☑ Deploy new marketing and sales technologies
Download: ‘Own Your Content’ – A content hub primer to learn more, or speak with us about your unique needs.
Build your brand’s influence in your space
Differentiate yourself from the pack.
PMO Team Workshop
Includes:
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10 hrs of exclusive coaching for a team of 2-5 people
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A step-by-step guide to PMO Worksheets
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The New Content Culture™ eBook
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Lifetime access to Publio Materials
More than 5 team members? Call us for custom pricing.
WORK WITH US
PUBLISHER’S M.O.™
1. NORTHSTAR IDEA
Your WHY. An idea that guides the publication and connects with your audience.
2. EDITORIAL STRATEGY
The DRAW. Solve for the human individual, not the general market.
3. PUBLISHING, PROMOTION, DISTRIBUTION
The LIGHT. Getting your content into the hands of people who will read and share.
4. COMMUNITY & EVENTS
Your SPACE. Connecting and building relationships.
5. MARKETING AUTOMATION
Your TOOL. Closing the loop of your digital marketing channels.
6. SALES MODEL
Your INVOLVEMENT. Working with the field sales team to co-nurture your customers.
7. ROI MODEL
Your PROFITABLE OUTCOMES. Content that makes sense ushers profitable returns on content investment.
The Hub
Publio – Encaptiv Series Highlights Effectiveness of Roundtable Events
Roundtables are effective formats that attract senior leaders, because they focus on the pain points that senior leaders must address in their organizations without exerting sales pressure. For those interested in adopting this lead generation strategy, Publio has partnered with event technology provider encaptiv to launch Encaptify, a seven-part roundtable series that shares best practices for aligning content and event strategies.
Your Branded Content Hub Focused in Seven Steps
Your Content Hub is central to your marketing strategy, but does it actually bring in leads and sales? The Publisher’s M.O. is a 7-step process that paves the way to ‘yes.’
Marketing Strategy Isn’t Just One Thing: It Never Was
Begin with a marketing strategy, then pick your tools and integrate your processes and your media.
The New Content Culture
According to Aberdeen Group, average conversion rates are six times higher for companies and brands that use content marketing than those that don’t.(2.9% vs. 0.5% respectively.) Publio’s internal research suggests your biggest challenges to success may be lack of a content strategy, and not enough resources to produce content. Introducing the Publisher’s M.O.™ Generate ROI with Content Marketing in the age of digital disruption:
● Define your ROI model
● Develop your strategy
● Get your team on board
WHAT PEOPLE SAY
“Publio’s content strategy services are spot on. We went from “buy my stuff,” to a North Star idea with a clear articulation of our value proposition backed by a competitive plan to leverage content in our drip and social media lead nurturing campaigns.”
Jason Kramer
Founder & Head Coach, Cultivize
“Think Like a Publisher brilliantly focuses on ways that ANY sized business can use digital publishing channels to effectively create and drive engaging and significant marketing conversations that help them stand out as brand and industry leaders.”
Rob “Spider” Graham
Salesforce Senior Applications Trainer – Marketing Cloud, Salesforce
“Keith’s Content Hub strategy is a refreshing perspective for today’s business leaders. I especially appreciate the way he organizes the strategies and approaches in his book. Keith’s thought leadership is leading the way for content marketing.”
Sandra Long
Author of: LinkedIn for Personal Branding: The Ultimate Guide
“Publio provides a comprehensive approach to content strategy and storytelling that improves marketing ROI…Publio has provided strategies, tactics, and insights to build our influence, better understand our marketing data and improve sales lead yield.”
Anand Ranganathan
Chief AI Officer, Unscrambl
“Just finished your book. Well presented, clarity of vision, positive action – nicely done!”
Dan Chichester
Writer | Strategist | Creative Consultant, Ogilvy Health
“There’s an incredible value in the material. While I learned many of the marketing principles brought up in your book in school, there was no clear instruction in our curriculum on how to develop a strategy around them. What your book provides is a straightforward framework that removes the ambiguity in developing a scalable content strategy. “
Gabriel Ortiz
Digital Media Producer
“…then I met Keith, and, in a single 90-minute meeting he demystified the whole thing for me. Showed me how to start small and keep it simple. He made it accessible. He made me see what was possible. And he laid out a brilliant 7-step process that would scale.”
JP Laqueur
Chief Connector – Brand Foundations
“I had the pleasure of working with Keith on business development and strategy at Galileo Tech Media. Keith is incredibly likable, and makes easy connections with clients and professional peers. He has an eye for digital strategy development… with the rare ability to see strategy as it relates to the end-goal – results. Not a strategy for strategy’s sake, but for improved digital performance and user experience.”
Erin Miller COO
Galileo Tech Media