Grow with Publio’s Fractional CMO Services
Content Drives – or stalls – sales. Why? Because content is the expression of your brand.
CEOs in tech, fintech, and clean energy demand accountability from marketing.
Publio understands the gaps between brand, content, and results. More critically – we know how to close them.
As your Fractional CMO, or, as we call ourselves, Chief Content Marketing Officer, we use the Publisher’s M.O.™ to fuel your Inbound Marketing success.
Service Offerings and Packages
Fractional CCMO Monthly Retainer: Continuous, executive level-support
QuickStart SWOT and Roadmap Packages: 30, 90, and 180-Day Plans
Marketing Therapy Sessions: Identify opportunities, issues and solutions
Marketing Help Desk: On-demand, à la carte content and technology support
Publisher’s M.O.™ – Seven Elements Of Effective Content Strategy Creation
Publio’s Publisher’s M.O.TM helps you define a clear strategy for “go-to-market” content marketing, demand generation and sales.
North Star Idea
Your WHY. Guide your efforts with a central theme to connect with your audience.
Editorial Strategy
The DRAW. Schedule content to attract and engage.
Publishing + Promotion
The LIGHT. Deliver content to customers’ screens and hands.
Community + Events
Your SPACE. Prospect, connect and build relationships through content.
Marketing Automation
Your TOOL. Close the loop across digital channels to capture opportunities at scale.
Sales Enablement
Your INVOLVEMENT. Work with the field sales team to co-nurture your customers.
ROI Model
Your PROFITABLE OUTCOMES. Download our free ROI calculator to optimize your results.
Publisher’s M.O.™ – Seven Elements of Effective Content Strategy Execution
Once you’ve developed an effective content strategy, Publio’s Publisher’s M.O.TM helps you implement it through efficient management, delegation and teamwork.
Team
Your Talent
Roadmap
Starts with Your Vision, Mission, Values.
Goals and Milestones
Where are you going?
Key Metrics
Track your progress.
To-Dos:
Set weekly objectives.
Red & Green Flags
Address problems and opportunities.
Weekly Meetings
Orchestrate success.
Your Marketing Automation Blueprint
Do you invest as much in your content marketing as you do in your products and services?
Take control of conversations with your ideal customers. By establishing a strong brand and offering customized experiences, you will nurture them toward decisions that benefit your bottom line.
Every piece of content you publish has the potential to drive – or stall – results along your customer’s unique journey. Yet, most businesses overlook the crucial step of integrating their marketing and sales processes.
The solution? A ‘closed-loop’ system connecting your website, social media, and CRM.
Work with Publio to create a branded content hub that not only captures – but optimizes – each opportunity in your pipeline. Bridge the ROI gap and improve your go-to-market efforts today.
Order The New Content Culture. See Better Results.
Order this quick read which captures 20+ years of content marketing experience and outlines Publio’s Publisher’s M.O.™ closed-loop content strategy aimed at your success.
Enjoyed The New Content Culture?
Download: Own Your Content: A Content Hub Primer
(Based on the Publisher’s M.O™)
Build Trust, Foster Action and Increase ROI.
Experienced Guidance:
Establish revenue-generating marketing processes and systems with the support of our marketing operations team.
Bespoke, Data-Driven Strategy:
Create unique, personalized experiences for your ideal customers.
Content That Inspires:
Produce engaging stories that resonate with customers and differentiate your company across digital and in-person channels.
Marketing-Sales Alignment:
Develop content that actually helps your sales department, and shows achieved clicks, leads, sales and profit.
Example Deliverables
Market Research & Branding
Marketing Plans
Content Strategy & Creation
SEO & Content Hubs
Workshops & Team Development
Podcasts, Webinars & Events
Testimonials: Hear What Satisfied Customers Say
Best of The Hub
Visit Publio’s Content Hub: Your channel for Publio news, events and insights.
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Ready to Ignite Your Next Success Story?
Let’s embark on an exciting business conversation. Contact us today!