Do you need a more effective content marketing strategy?
1. NORTHSTAR IDEA
Your WHY. An idea that guides the publication and connects with your audience.
2. EDITORIAL STRATEGY
The DRAW. Solve for the human individual, not the general market.
3. PUBLISHING, PROMOTION, DISTRIBUTION
The LIGHT. Getting your content into the hands of people who will read and share.
4. COMMUNITY & EVENTS
Your SPACE. Connecting and building relationships.
5. MARKETING AUTOMATION
Your TOOL. Closing the loop of your digital marketing channels.
6. SALES MODEL
Your INVOLVEMENT. Working with the field sales team to co-nurture your customers.
7. ROI MODEL
Your PROFITABLE OUTCOMES. Content that makes sense ushers profitable returns on content investment.
WORK WITH US
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The New Content Culture
According to Aberdeen Group, average conversion rates are six times higher for companies and brands that use content marketing than those that don’t.(2.9% vs. 0.5% respectively.) Publio’s internal research suggests your biggest challenges to success may be lack of a content strategy, and not enough resources to produce content. Introducing the Publisher’s M.O.™ Generate ROI with Content Marketing in the age of digital disruption:
● Define your ROI model
● Develop your strategy
● Get your team on board
WHAT PEOPLE SAY
“Publio’s content strategy services are spot on. We went from “buy my stuff,” to a North Star idea with a clear articulation of our value proposition backed by a competitive plan to leverage content in our drip and social media lead nurturing campaigns.”
Founder & Head Coach, Cultivize
“Think Like a Publisher brilliantly focuses on ways that ANY sized business can use digital publishing channels to effectively create and drive engaging and significant marketing conversations that help them stand out as brand and industry leaders.”
Rob “Spider” Graham
Salesforce Senior Applications Trainer – Marketing Cloud, Salesforce
“Keith’s Content Hub strategy is a refreshing perspective for today’s business leaders. I especially appreciate the way he organizes the strategies and approaches in his book. Keith’s thought leadership is leading the way for content marketing.”
Author of: LinkedIn for Personal Branding: The Ultimate Guide
“Publio provides a comprehensive approach to content strategy and storytelling that improves marketing ROI…Publio has provided strategies, tactics, and insights to build our influence, better understand our marketing data and improve sales lead yield.”
Chief AI Officer, Unscrambl
“Just finished your book. Well presented, clarity of vision, positive action – nicely done!”
Writer | Strategist | Creative Consultant, Ogilvy Health
“There’s an incredible value in the material. While I learned many of the marketing principles brought up in your book in school, there was no clear instruction in our curriculum on how to develop a strategy around them. What your book provides is a straightforward framework that removes the ambiguity in developing a scalable content strategy. “
Digital Media Producer
“…then I met Keith, and, in a single 90-minute meeting he demystified the whole thing for me. Showed me how to start small and keep it simple. He made it accessible. He made me see what was possible. And he laid out a brilliant 7-step process that would scale.”
Chief Connector – Brand Foundations
“I had the pleasure of working with Keith on business development and strategy at Galileo Tech Media. Keith is incredibly likable, and makes easy connections with clients and professional peers. He has an eye for digital strategy development… with the rare ability to see strategy as it relates to the end-goal – results. Not a strategy for strategy’s sake, but for improved digital performance and user experience.”
Erin Miller COO
Galileo Tech Media