Publi.io - The New Content Culture & The Publisher’s M.O.

With a unique approach to “Content Hubs,” Publi.io LLC is a results-driven marketing strategy consulting and program development firm.
Check out our new book on Amazon to learn more.

A Content Hub is a multimedia “deep dive” with a variety of curated news, journalistic quality articles, videos, user-generated content, downloads, webinars and so forth that your prospects find relevant and useful… built on marketing automation, connected to your CRM and promoted across all your channels. Content Hubs are an owned media asset that has measurable ROI. I have found great success in branding a content hub with a name. Untapped, The Stamford Symphony, and The Accordia Group’s “Agility Economy” are prime examples of our work.

Unlike traditional publishers that sell advertising and sponsorships to create value, a Content Hub’s value to your brand derives from leads generated, opportunities created and advertising budget saved. You just have to have the content, systems and data necessary to manage and track your results.

Using a methodology we call “The Publisher’s M.O.,” the team at Publi.io LLC helps managers, agencies and entrepreneurs achieve their content marketing goals. We help you take the mystery out of content marketing ROI, develop impactful strategies and get your team on board to perform at the highest levels.

We can produce a Content Hub for you, work with you on content strategy and ROI assessment, Northstar idea development, SEO content creation and distribution, or empower your team for success with workshops and talent development services. We also write and edit white papers, presentations, ebooks, articles, videos, and other thought leadership pieces to help executives put their best foot forward and we produce events that bring it all together.

You can read more about the Publisher’s M.O. and how we can help you achieve your ROI goals in my book: The New Content Culture: Think like a publisher to grow your business. Here’s a preview.

Sound interesting? Let’s discuss your goals and see if there is a fit.

Keith R. Reynolds

STRATEGY »

REVIEWS

“Effective marketing isn’t about yelling ‘buy my stuff’ louder or more often than your competitors. Effective marketing is about sharing brand value with prospects and customers as a thought leader and by driving expectations and outcomes better than your competitors. Think Like a Publisher brilliantly focuses on ways that ANY sized business can use digital publishing channels to effectively create and drive engaging and significant marketing conversations that help them stand out as brand and industry leaders.”

Rob “Spider” Graham, Salesforce.com Senior Applications Trainer – Marketing Cloud

“Keith’s Content Hub strategy is a refreshing perspective for today’s business leaders. I especially appreciate the way he organizes the strategies and approaches in his book. Keith’s thought leadership is leading the way for content marketing!”

Sandra Long, Author of: LinkedIn for Personal Branding: The Ultimate Guide

“There an incredible value in the material. While I learned many of the marketing principles brought up in your book in school, there was no clear instruction in our curriculum on how to develop a strategy around them. What your book provides is a straight forward framework that removes the ambiguity in developing a scalable content strategy. Better yet, you managed to fit it in a hundred pages.”

Gabriel Ortiz, Digital Media Producer

Just finished your book. Well presented, clarity of vision, positive action – nicely done!

Dan Chichester Writer | Strategist | Creative Consultant Ogilvy Health Chief Experience Officer

“It’s not often that such a big idea, not to mention how to successfully implement that idea, can be found in such a short book. But Keith Reynolds has done it.”

Bryan Mattimore, Author of: 21 Days to a Big Idea

“I have known Keith for many years and have recently worked with him on implementing his management methodology within our organization. Since implementing his advice, tools, and methodologies, our management team has become measurably more effective in their roles. We have been able to change the way our entire organization thinks in just a few short months and the results have been tangible. Beyond the results, working with Keith is a pleasure, his positivity is contagious and he always operates with refreshing degrees of integrity, honesty, and professionalism that are unfortunately increasingly rare. If you’re considering working with Keith, I cannot recommend doing so more.”

Michael McClure

Managing Partner - Cometa Group

“Then I met Keith and in a single 90-minute meeting he demystified the whole thing for me. Showed me how to start small and keep it simple. He made it accessible. He made me see what was possible. And he laid out a brilliant 7-step process that would scale.”

JP Laqueur

Chief Connector - Brand Foundations

“Keith’s intelligence and insight has helped my firm, Aquinas Training, to create and implement a successful inbound marketing program. After a solid, thoughtful process, Keith was able to crystallize a strategy that is at once powerful, and inclusive of multiple overlapping targets.”

Hugh Seaton

CEO - Aquinas

“I had the pleasure of working with Keith on business development and strategy at Galileo Tech Media. Keith is incredibly likable, and makes easy connections with clients and professional peers. He has an eye for digital strategy development… with the rare ability to see strategy as it relates to the end-goal – results. Not strategy for strategy’s sake, but for improved digital performance and user experience.”

Erin Miller

COO - Galileo Tech Media

WORK WITH US

Keith and his team will work with you and your team to create a vision, define goals, lay out a roadmap and track to your plan, identify the resources needed to achieve your goals and design a custom media experience for your customers based on your firm’s opportunities and constraints.

Consulting

Training/Workshops

Team Facilitation

Content Hubs

Webinars & Events

Public Speaking

PUBLISHER'S M.O.™

The Publisher’s M.O.™ is comprised of "7+7 Buckets" for strategy and implementation-to-scale that, when executed, will result in achieving the content marketing goals you’ve established.

1. NORTHSTAR IDEA

Your WHY. An idea that guides the publication and connects with your audience.
2. EDITORIAL STRATEGY

The DRAW. Solve for the human individual, not the general market.
3. PUBLISHING, PROMOTION, DISTRIBUTION

The LIGHT. Getting your content into the hands of people who will read and share.
4. COMMUNITY & EVENTS

Your SPACE. Connecting and building relationships.

5. MARKETING AUTOMATION

Your TOOL. Closing the loop of your digital marketing channels.
6. SALES MODEL

Your INVOLVEMENT. Working with the field sales team to co-nurture your customers.
7. ROI MODEL

Your PROFITABLE OUTCOMES. Content that makes sense ushers profitable returns on content investment.

Coming Soon

BLOG

How to Show Your CEO That Content Marketing Boosts Revenue

October 12, 2019

An ROI model makes your business case and guides your team throughout your content hub’s operation. Guest Post By Jill Campbell The toughest part of going after the budget for any new strategic initiative might be building the business case ...

What MAD Magazine Got Right

July 23, 2019

Call it what you will: recycle, repurpose, or reuse. It’s an effective way to feed your content hub. By Gregory Pings As publishing goes, MAD Magazine lost sight of a central tenet of the Publisher’s M.O™: Know your audience. Case ...

Pre-kickoff for the Publisher’s M.O.™ at Google’s “Women Will” Event 6/1

June 24, 2019

I am thrilled to share with you an event that we participated in as a way to preview the release of “The New Content Culture: Think Like a Publisher to Grow Your Business.” Last week, Lorna Bondoc — and the ...

The Rocket Metaphor: How Content Propels Your Business

April 11, 2019

The Rocket Today, competition is fierce. It comes from existing rivals and new market participants — often in a very disruptive fashion and at a pace never seen before. To achieve your goals, it is critical for your customer experience ...

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