Do you need a more effective content marketing strategy?

My name is Keith Reynolds and I am a fractional Chief Content Marketing Officer (CCMO) with three unique areas of specialization:
 
– Research-based content strategy & branded content hubs facilitating audience reach
– Roundtables, podcasts, webinars, and events to connect with customers and prospects
– Marketing automation & CRM lead nurturing – reporting, analysis, and coaching to get results
 
At Publio, we thoroughly examine how your offering and content compare with your competitors to identify, define and pursue opportunities. Building on research and analysis, we employ a proven Publisher’s M.O.™ “seven bucket” approach to chart your course for success.
 
 
Whether you want a turnkey consulting assignment, training and workshops, or you prefer our unique service bureau or virtual help desk approach, we can help you design and implement a custom content solution that fits your capabilities and needs that your team can deploy. I mostly work in finance, technology, and professional services, but also have senior-level consumer branding and media industry experience from startup to enterprise.   
 
Interested in connecting? Let’s set up a call to discuss your goals for 2023. Here’s how to book time on my calendar, if we are not online.  Let me know if we might be able to help you follow your North Star. 

PUBLISHER’S M.O.™

1. NORTHSTAR IDEA

Your WHY. An idea that guides the publication and connects with your audience.

2. EDITORIAL STRATEGY

The DRAW. Solve for the human individual, not the general market.

3. PUBLISHING, PROMOTION, DISTRIBUTION

The LIGHT. Getting your content into the hands of people who will read and share.

4. COMMUNITY & EVENTS

Your SPACE. Connecting and building relationships.

5. MARKETING AUTOMATION

Your TOOL. Closing the loop of your digital marketing channels.

6. SALES MODEL

Your INVOLVEMENT. Working with the field sales team to co-nurture your customers.

7. ROI MODEL

Your PROFITABLE OUTCOMES. Content that makes sense ushers profitable returns on content investment.

WORK WITH US

Content Strategy

SEO

Workshops & Team Development

Content Hubs

Webinars & Events

Market Research

The Hub

Publio Free Classes

Build your brand’s influence in your space 

Differentiate yourself from the pack.

The New Content Culture

According to Aberdeen Group, average conversion rates are six times higher for companies and brands that use content marketing than those that don’t.(2.9% vs. 0.5% respectively.) Publio’s internal research suggests your biggest challenges to success may be lack of a content strategy, and not enough resources to produce content. Introducing the Publisher’s M.O.™ Generate ROI with Content Marketing in the age of digital disruption:

● Define your ROI model
● Develop your strategy
● Get your team on board

    Buy on Amazon

    WHAT PEOPLE SAY

    “Publio’s content strategy services are spot on. We went from “buy my stuff,” to a North Star idea with a clear articulation of our value proposition backed by a competitive plan to leverage content in our drip and social media lead nurturing campaigns.”

    Jason Kramer

    Founder & Head Coach, Cultivize

    “Think Like a Publisher brilliantly focuses on ways that ANY sized business can use digital publishing channels to effectively create and drive engaging and significant marketing conversations that help them stand out as brand and industry leaders.”

    Rob “Spider” Graham

    Salesforce Senior Applications Trainer – Marketing Cloud, Salesforce

    “Keith’s Content Hub strategy is a refreshing perspective for today’s business leaders. I especially appreciate the way he organizes the strategies and approaches in his book. Keith’s thought leadership is leading the way for content marketing.”

    Sandra Long

    Author of: LinkedIn for Personal Branding: The Ultimate Guide

    “Publio provides a comprehensive approach to content strategy and storytelling that improves marketing ROI…Publio has provided strategies, tactics, and insights to build our influence, better understand our marketing data and improve sales lead yield.”

    Anand Ranganathan

    Chief AI Officer, Unscrambl

    “Just finished your book. Well presented, clarity of vision, positive action – nicely done!”

    Dan Chichester

    Writer | Strategist | Creative Consultant, Ogilvy Health

    “There’s an incredible value in the material. While I learned many of the marketing principles brought up in your book in school, there was no clear instruction in our curriculum on how to develop a strategy around them. What your book provides is a straightforward framework that removes the ambiguity in developing a scalable content strategy. “

     Gabriel Ortiz

    Digital Media Producer

    “…then I met Keith, and, in a single 90-minute meeting he demystified the whole thing for me. Showed me how to start small and keep it simple. He made it accessible. He made me see what was possible. And he laid out a brilliant 7-step process that would scale.”

    JP Laqueur

    Chief Connector – Brand Foundations

    “I had the pleasure of working with Keith on business development and strategy at Galileo Tech Media. Keith is incredibly likable, and makes easy connections with clients and professional peers. He has an eye for digital strategy development… with the rare ability to see strategy as it relates to the end-goal – results. Not a strategy for strategy’s sake, but for improved digital performance and user experience.”

     

    Erin Miller COO

    Galileo Tech Media