by Keith Reynolds | May 24, 2020 | Uncategorized
To our friends over at Nomadic Insights, thank you for the unexpected review! You have captured the vibe of The New Content Culture and how to develop a solid content strategy. There’s no better way in my experience to attract and engage your Customer Audience...
by Keith Reynolds | May 21, 2020 | Content Marketing Strategy
We were so used to working on whatever we thought was important at the time that we didn’t realize such disruption was on the horizon until it was upon us. Most of us digital workers are getting our sea legs back now and practicing our social distancing. We are...
by Keith Reynolds | May 18, 2020 | Uncategorized
Man oh man, are things disrupted? Things are hard for many right now. At the same, this is a time of great creativity and transformation. I presented to a networking group of 35 this morning and they were split 50:50 between “doing really well” and some...
by Keith Reynolds | May 5, 2020 | Content Marketing Strategy, ROI
Do you need to pivot your content marketing strategy? It’s a safe bet that – in thinking about your business in the COVID era we’ve so quickly found ourselves in – you’ve probably encountered at least one of these three thoughts: I’ve found entirely...
by Keith Reynolds | Apr 7, 2020 | Content Marketing Strategy, ROI
The media your company produces is more important than ever. Here’s why. As you manage your way through the COVID-19 crisis, hold these two thoughts always: You’ll use your network a lot more tomorrow than you did yesterday. Your company will die only when leadership...
by Keith Reynolds | Mar 10, 2020 | Content Marketing Strategy
Media and technology levels the playing field for everyone. Fortune 500s to hip hop studios and every business in between are embracing The New Content Culture™ Publishers’ M.O.™. Meet two high-energy, visionary, 20-something entrepreneurs. Their hip-hop media...
by Keith Reynolds | Jan 9, 2020 | Content Marketing Strategy
The marketer’s Northstar is the big idea that viscerally connects with your audience and guides your company’s marketing efforts. It has become the first step whenever I define a marketing strategy for any client. Without your Northstar, you are but one in a crowd....
by Keith Reynolds | Jan 8, 2020 | Content Marketing Strategy, ROI
I met Revenue River’s CEO, Eric Pratt in 2015 at Inbound. Again, when I visited my son in Denver, CO a year after that, which led to our doing business together. That is how strong partnerships form. Fast forward to 2020, I am delighted to have been invited for an...
by Keith Reynolds | Jan 2, 2020 | Content Marketing Strategy, ROI
Content Marketing ROI Goal: Ignite Lead Generation and Acquire Customers in 2020 You already know this: Success in business today requires thought-provoking, exceptionally relevant content. At least, I hope you know this because content is how people learn about your...
by Keith Reynolds | Nov 25, 2019 | Uncategorized
You spend a lot of time and effort convincing the boss — even if that boss is you — that content marketing is an investment, not a cost center. Conventional proof points involve numbers of impressions, views, clicks or shares. That information is important to you...
