1 203-978-1141 [email protected]

What We Do

Consulting

1. Fractional CMO

For companies and startups needing senior marketing talent and startups, Publio can provide Chief Marketing Officer services to establish brand and content strategies and provide the marketing planning to align and orchestrate people, processes, and technology to achieve your goals. 

2. Turnkey Content Strategy – Create Your Own “M.O.”

The Publisher’s M.O.™ is great for in-house agencies, mid-size businesses and entrepreneurs with marketing teams. Our Content Hub toolkit includes an ROI calculator with an expense-to-revenue metric. This strategic tool evaluates how the resources invested in your Content Hub will generate traffic, leads, opportunities, and sales. 

And this information enables you to create a C-suite business case that illustrates how your content strategy aligns with overarching company goals — such as influence, leads and revenue.

The Publisher’s M.O. Turnkey Content Strategy includes:

  • Competitive market research, evaluation, validation
  • SEO audit, assessment and strategy
  • Content strategy ROI assessment
  • North Star ‘Big Idea’ definition 
  • Content Hub and podcasting game plan
  • SEO content integration and social media distribution
  • Editorial Calendar
  • Marketing automation and CRM definition
  • Lead nurturing and funnel management
  • Talent development services (group workshops, online training)

Price: Custom Pricing (Contact us)

Team Workshops Corporate OR Small to Midsize Businesses

Who is the Workshop for?

The Publisher’s M.O. Workshop is ideal for 3-5 member marketing teams who want to recalibrate and realign their content strategies for better business and sales performance. Leaders and teams can have content representatives in the following areas:

  • Planning and production
  • Quality control (brand messaging)
  • Distributors and social media management

Why a Workshop

  • Get your team onboard and on the same page.
  • Align your ROI goals with your content strategy.
  • Organize, plan and scale your marketing activities.

What to Expect at a Workshop

The Publisher’s M.O. Workshop is a series of approximately 6-10 virtual or in-person working meetings that establishes a clear and common understanding about marketing objectives and the processes and resources needed to achieve desired results.

There are many moving parts in a marketing machine. For any campaign to work seamlessly and smoothly, careful planning and solid collaboration between team members and the tools they use is critical.

The workshop will help your team identify your company’s North Star idea and carve the path that allows all members of the team to follow that North Star.

The PMO Team Workshop includes:

  • SEO research and audit
  • Custom design for your objectives
  • approximately 6-10 hrs of exclusive coaching for a team of 2-5 people
  • LIVE: Step-by-step guide to Publisher’s M.O. Worksheet
  • The New Content Culture book (Print or Digital)
  • Lifetime access to Publio Office Hours

More than 5 team members? Call us for custom pricing.

Price: Starts at $4,995

Marketing Therapy Sessions (for Solopreneurs and Startups)

Who is Marketing Therapy for?

Publisher’s M.O. Marketing Therapy is ideal for solopreneurs and startup business owners who want to define, recalibrate and realign their content strategies for better business and sales performance.

Why Marketing Therapy?

  • Define your North Star idea.
  • Assess your content performance against business goals.
  • Align your ROI goals with your content strategy.
  • Organize and plan your marketing activities.

What to expect at a marketing therapy session

Publisher’s M.O. Marketing Therapy is a series of approximately 6-10 virtual or in-person working meetings that establishes a clear understanding about marketing objectives and the processes and resources needed to achieve desired results.

There are many moving parts in a marketing machine. For any campaign to work seamlessly and smoothly, careful planning and successful execution of plans, with implementation tools is critical.

Upon completion of the marketing therapy sessions, solopreneurs and startup business owners will be able to identify their company’s Northstar idea and carve the path that allows them to follow that Northstar.

The PMO Marketing Therapy includes:

  • approximately 6-10 hrs of exclusive coaching for 1 person
  • LIVE: Step-by-step guide to Publisher’s M.O. Worksheet
  • The New Content Culture book (Print or Digital)
  • Lifetime access to Publio Office Hours

Price: $500 per session

Publisher's M.O. Masterclass Online (for Individuals)

Who is the PMO Masterclass for?

Publisher’s M.O. Masterclass is a self-paced online learning course designed for the marketing public. 

The program contains the 7-Bucket strategy and tools to help content marketers, digital media producers, solo-preneurs and startup business owners evaluate, recalibrate and realign their content strategies for better marketing and sales performance.

Why Enroll in a Publisher’s M.O. Masterclass?

  • Assess your marketing performance against business goals.
  • Align your ROI goals with your content strategy.
  • Organize and plan your marketing activities.

What to expect in this online class?

Publisher’s M.O. Masterclass is a series of approximately 6-10 virtual 45-minute pre-recorded training sessions with additional resources and tools to help attendees establish a clear understanding about their marketing objectives and the processes and resources needed to achieve desired results.

Upon completion of the Publisher’s M.O. Masterclass, participants will be able to identify their North Star idea and carve the path that allows them to follow that North Star.

The Publisher’s M.O. Masterclass includes:

  • approximately 6-10 hrs of online classroom access for 1 person
  • VIDEO: Step-by-step Publisher’s M.O. Worksheet tutorial
  • The New Content Culture book (Print or Digital)
  • Lifetime access to Publio Office Hours

Price: $1495 per person

Multimedia Production (on-demand) Video or Podcast

Studio Rental

Video Production and Editing Services

Podcast Production and Editing Services

Price: Please contact us to get a quote.

Editorial Desk

Need assistance?

Everybody either hates to write or does not have the time to write. We love it! Beyond Content Hub strategy consulting and training, we produce and distribute white papers, presentations, e-books, articles, videos, and other thought leadership material to fuel your marketing initiatives.

We can also help you design and execute virtual or live events that bring everything together in real-time content experiences for your Customer Audience. With this agile approach, we ensure that you and your team:

  • Start small.
  • Keep it simple.
  • Build methodically.
  • Scale your content

Thought Leadership + Content Hub Development

Leverage your experience. Nothing puts your business forward in a better light than well-written, directed and produced content that displays your solutions and thought leadership. We will fulfill your go-to-market media and content publishing needs by placing you squarely and authentically in front of your customer audience. Your content hub is your multimedia deep-dive into your customer’s needs, and provides the foundation for your buyers experience.

SEO Assessment and Audit

We conduct research to find the topics that are most relevant to your customers. This optimized content will target your market and differentiate you from your competitors. Our SEO assessment and audit will uncover:

  • Technical factors on the back-end, such as hosting and indexing, that penalize you.
  • Front-end opportunities such as content, keywords, and metadata that affect your ranking on search engine results pages (SERPs).

Backlinking strategies that rate the quality of external and internal link references that impact your relevance and authority  on SERPs.

Reporting and Analysis

A team informed is a team empowered. Leverage the latest in API, machine learning and AI platforms to discover key insights. Your reports should enable analysis that allows you to create actionable reports,  guide management decisions and create opportunities.

Contact us for more information.

FREE RESOURCES

VIDEOS: Pivot with Publio (Subscribe to Publio on YouTube)