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What We Do

Fractional CMO

For companies and startups needing senior marketing talent, Publio can provide Chief Marketing Officer services to establish brand and content strategies and provide the marketing planning to align and orchestrate people, processes, and technology to achieve your goals.

  • Hire part-time or full-time marketing contract executives from our team for specific projects
  • Get on-demand access to marketing expertise for your business – retained or hourly
  • Strategic direction and support for your team
  • Marketing planning and management
  • Outsource non-core activities based on service-level agreement
  • “Marketing Therapy” – Individual executive coaching, ideation, and improvement management
  • A vast network of trusted resources

Content Strategy

A comprehensive engagement of market research and content strategy. We use the Publisher’s M.O. seven “buckets” to develop, document, and train your team with a comprehensive content strategy to turn your brochureware website into a content hub and channel for your customers. 

Turnkey Content Strategy

The Publisher’s M.O.™ is great for in-house agencies, small-to-mid-size businesses, and entrepreneurs with marketing teams. Our Content Hub toolkit includes an ROI calculator with an expense-to-revenue metric. This strategic tool evaluates how the resources invested in your branded Content Hub will generate traffic, leads, opportunities, and sales. 

And this information enables you to create a C-suite-level business case that illustrates clearly how your content strategy aligns with overarching company goals — such as influence, leads, and revenue.

The Publisher’s M.O. Turnkey Content Strategy includes:

  • Competitive market research, evaluation, validation
  • SEO audit, assessment, and strategy
  • Content strategy ROI assessment
  • North Star ‘Big Idea’ definition 
  • Content Hub and podcasting game plan
  • Social media distribution
  • Editorial Calendar
  • Marketing automation and CRM definition
  • Lead nurturing and funnel management
  • Talent development services (group workshops, online training)

Price: Custom Pricing (Contact us)

Training

Classes and workshops to empower your team to achieve the above on your own.

Who is the Workshop for?

The Publisher’s M.O. Workshop is ideal for 2-5 member marketing teams who want to recalibrate and realign their content strategies for better business and sales performance. Leaders and teams can have content representatives in the following areas:

  • Planning and production
  • Quality control (brand messaging)
  • Distributors and social media management

Why a Workshop

  • Get your team onboard and on the same page.
  • Align your ROI goals with your content strategy.
  • Organize, plan and scale your marketing activities.

What to Expect at a Workshop

The Publisher’s M.O. Workshop is a series of approximately 6-10 virtual or in-person working meetings that establishes a clear and common understanding of marketing objectives and the processes and resources needed to achieve desired results.

There are many moving parts in a marketing machine. For any campaign to work seamlessly and smoothly, careful planning and solid collaboration between team members and the tools they use is critical.

The workshop will help your team identify your company’s North Star idea and carve the path that allows all members of the team to follow that North Star.

The PMO Team Workshop includes:

  • SEO research and audit
  • Custom design for your objectives
  • approximately 6-10 hrs of exclusive coaching for a team of 2-5 people
  • LIVE: Step-by-step guide to Publisher’s M.O. Worksheet
  • The New Content Culture book (Print or Digital)
  • Lifetime access to Publio Office Hours

More than 5 team members? Call us for custom pricing.

Price: Starts at $4,995*

*Pricing subject to the number of team members and scope of SEO Audit.

Publisher's M.O. Masterclass Online (for Individuals)

Who is the PMO Masterclass for?

Publisher’s M.O. Masterclass is a self-paced online learning course designed for the marketing public. 

The program contains the 7-Bucket strategy and tools to help content marketers, digital media producers, solo-preneurs and startup business owners evaluate, recalibrate and realign their content strategies for better marketing and sales performance.

Why Enroll in a Publisher’s M.O. Masterclass?

  • Assess your marketing performance against business goals.
  • Align your ROI goals with your content strategy.
  • Organize and plan your marketing activities.

What to expect in this online class?

Publisher’s M.O. Masterclass is a series of approximately 6-10 virtual 45-minute pre-recorded training sessions with additional resources and tools to help attendees establish a clear understanding about their marketing objectives and the processes and resources needed to achieve desired results.

Upon completion of the Publisher’s M.O. Masterclass, participants will be able to identify their North Star idea and carve the path that allows them to follow that North Star.

The Publisher’s M.O. Masterclass includes:

  • Approximately 6-10 hrs of online classroom access for 1 person
  • VIDEO: Step-by-step Publisher’s M.O. Worksheet tutorial
    • Strategy Buckets
    • Execution Buckets
  • The New Content Culture book (Print or Digital)
  • Lifetime access to Publio Office Hours
  • Three onboarding consultations (additional available)

Price: $1495 per person 

Integrated Strategy Services:

Let us help you craft a bespoke content strategy that puts you at the forefront of your industry and IN FRONT of your customers. 

You have goals, constraints, and finite resources at your disposal to create the media assets and Inbound Marketing tools to build and convert your audience into customers.

We have years of experience building content programs, eCommerce, and managing marketing services for companies large and small.

Let’s discuss your goals and how our services, along with our proven, reliable, and integrated strategic approach called The Publisher’s M.O. (below) can help you use media as a marketing tool to achieve your goals.

Publisher’s M.O. is a series of buckets or steps divided into Strategy and Execution modules. This framework is designed to help CEOs get a handle on their marketing investment with the systems and processes they need to scale their business.

 

Our Services are Based on The Publisher’s M.O.’s Seven Buckets:

1. North Star Idea

You only have a few seconds to gain someone’s attention. What’s the one thing that differentiates your brand from the competition and connects with your customer?

  • Market Research
  • Competitive Media and SEO Research
  • Customer Interviews
  • Surveys & Data Modeling
  • Value Proposition
  • Creative Services to help you come up with your North Star (or integrate the one you have into a comprehensive content strategy)

2. Editorial Strategy

  • SEO Keywords and Link Strategy
  • Content Calendar Development
  • Resource Identification
  • Content Production

3. Promotion and Distribution

  • Social Media Strategy and Plan
  • Online Presence Branding and Design
  • Digital Advertising Strategy, Plan and Budget
  • Team Training & Integration
  • Retainer Arrangements Available

4. Community and Events

  • Podcasting
  • Roundtable Meetings
  • Event marketing
  • High-Quality Backlink Building
  • Planning and support to work with Community Orgs, Trade Orgs, etc.
  • Traditional Media Services

5. Marketing Automation

  • SEO Technical Audit
  • CRM Requirements 
  • Marketing Technology Selection
  • Social Media Software
  • Roundtable Setup / Super Connector
  • Custom Development Resources

6. Sales Enablement and Integration

  • Goal Setting
  • Customer Journey Content Map
  • Account Based Marketing
  • Lead Nurturing Optimization
  • Scaling Best Practice Sales Content
  • Multi-channel integration
  • Sales Training and Marketing Alignment

7. ROI Model

  • Content marketing budget and resources 
  • ROI Modeling and Executive Reviews
  • ROI Calculator spreadsheet customization
    • Your Go-to-Market Plan
    • Costs and Benefits over time by various dimensions:
      • over time
      • by channel
      • Program A vs. B
      • Scaling and sensitivity testing
      • etc.
  • Presentation Preparation

Contact us for more information.

FREE RESOURCES

VIDEOS: Pivot with Publio (Subscribe to Publio on YouTube to improve your content strategy ROI)