The New Content Culture: Think Like a Publisher to Grow Your Business
According to Aberdeen Group, average conversion rates are six times higher for companies and brands that use content marketing than those that don’t. (2.9% vs. 0.5% respectively.) Publi.io’s internal research suggests your biggest challenges to success are lack of a content strategy, and not enough resources to produce content. Introducing the Publisher’s M.O.™ Generate ROI with Content Marketing in the age of digital disruption:
- Define your ROI model.
- Develop your strategy.
- Get your team on board.
What is your modus operandi? The “Publisher’s M.O. ™” is a marketing strategy and development experience. Our method helps brand teams, agencies and entrepreneurs create impactful content, and attract new customers.
This illuminating and practical book provides a roadmap. It gives you “a 50,000-foot view” of the process, and outlines practical tools that wil help you think through your goals, priorities and the milestones that you expect to achieve throughout the year, keep your team on track, and reach your content marketing ROI.
Our easy “seven buckets” approach, and an agile-like accountability system for marketers, you will keep your team focused on results as you make progress.
Praise for The New Content Culture
“It’s not often that such a big idea, not to mention how to successfully implement that idea, can be found in a such a short book. But Keith Reynolds has done it.”
~Bryan Mattimore, Author of 21 Days to a Big Idea
“Keith’s Content Hub strategy is a refreshing perspective for today’s business leaders. I especially appreciate the way he organizes the strategies and approaches in his book. Keith’s thought leadership is leading the way for content marketing!”
~Sandra Long, Author of LinkedIn for Personal Branding: The Ultimate Guide