By Gregory Pings
Businesses no longer need to pay media companies to publish targeted content to grow an audience that will make a million dollars.
That’s the premise behind the Publisher’s M.O.,™ which Publio founder and The New Content Culture author Keith Reynolds says is your path to a million dollars – or more – because he’s done it.
The modern publishing model that was invented by Ben Franklin, was the basis of his wealth and influence, as it was for people like Joseph Pulitzer, William Randolph Hearst, Ariana Huffington, Oprah Winfrey, and many others. How does this relate to you and your business?
Each of these moguls founded and grew media companies that were commercially successful. Thanks to technology and the internet, non-media companies can use the same methods highlighted in the Publisher’s M.O.to create their fortunes and gain more influence. Notable examples include:
- Adobe (CMO.com).
- Esko (Chief Packaging Officer)
- Massachusetts Mutual Life Insurance Company (Society of Grownups)
- Medius: (Untapped)
- Pfizer: (Get Old)
This short list of brand publishers represents different companies that serve different markets with vastly different offerings. However, they are united by the fact that they used content hubs as online publications to build their audiences by publishing targeted, highly relevant content. Each of these brands highlights the power behind the Publisher’s M.O. Capitalizing on the trend of companies creating in-house teams or agencies to produce their own content, today your company, whether large or small, can deploy content in a strategic manner to achieve your business objectives if you put a strategy and a system in place.
The Conscious Millionaire
JV Crum, III will interview Keith in an upcoming podcast of The Conscious Millionaire. Keith and JV will discuss how the Publisher’s M.O. can set you on the road to your first (or second, third, etcetera) million “changing more lives, making more money, and creating a powerful legacy.” The podcast will be available on November 26, 2019.
Here’s an advance look at some of the topics Keith and JV will cover.
Three secrets to content marketing: Know your audience, make the business case, and build your team around your content strategy. The last point is distinctly different from building your strategy around your team.
How the Publisher’s M.O. impacts customers: It crystallizes their ideas, unearths the secret they had all along, gets the team onboard – and the Publisher’s M.O. helps them think through their roadmap to success (and fortune).
Keith will elaborate on each of these points, and others. Listen to the podcast, and let us (and JV) know how these ideas can help you make a million dollars.
We’ll post a link to the podcast as soon as it goes live.
Gregory Pings is the editorial advisor for Publio, founded by Keith Reynolds. Greg is also editor of The New Content Culture: Think Like a Publisher to Grow Your Business.