Internships are often seen as stepping stones to a career, but my experience with PublioSTUDIO™ proved to be more than just a learning opportunity. It was a chance to transform my passion for marketing and communications into tangible actions that directly contributed to the growth of the agency’s SMarketPlace™ series.
When I first joined the PublioSTUDIO team, I’d had experience with several aspects of marketing through their partner organization Grow Your Business, and was excited to be able to apply those lessons to a new avenue of digital production. The internship provided the encouragement I needed to take my creativity to the next level and make a tangible impact as I watched the SMarketPlace podcast grow.
Learning by Doing
One of the most valuable aspects of my internship at PublioSTUDIO was the hands-on experience. I wasn’t just observing from the sidelines; I was actively involved in a variety of projects. Thanks to the mentorship provided, I was able to assist in creating content by running livestreams, managing media libraries, and collaborating with clients on competitive analysis and SEO research. Each of these tasks pushed me to grow and offered a unique opportunity to see the behind the scenes processes that go into creating a successful client relationship. I am excited to use my newfound knowledge with Restream, HubSpot, Airtable, and other CRM tools in my future endeavors to create more successful campaign projects.
I quickly learned also how to navigate the complexities of digital marketing, including audience engagement, content creation, and analytics. Every task I took on wasn’t just a learning exercise, it was a chance to apply what I had studied in a meaningful way. I increased engagement for SMarketPlace by continuously strategizing new formats for the podcast, selecting featured clips, researching areas for expansion elements on current platforms, and working on future branding ideas that the team can use as the show grows in popularity.
Mentorship and Guidance
Another highlight of my time at PublioSTUDIO was the mentorship I received from the team. Everyone was eager to share their expertise and guide me through new concepts and tools. This hands-on guidance allowed me to build confidence, and working closely with Keith, Sarah and Bryan helped me gain a deeper understanding of the industry.
What stood out was the team’s commitment to my growth and clear communication. Whether it was a quick check-in or a longer strategy discussion, I always felt supported and encouraged to ask questions, experiment, and challenge myself. The directions for my tasks were always clear and there was an overwhelming feeling of support even in a virtual environment which I found to be quite remarkable. This mentorship not only enhanced my technical skills but also nurtured my creative problem-solving and critical thinking as I navigated my way through new processes.
Contributing to Real Growth
Perhaps the most rewarding aspect of my internship was seeing how my efforts translated into real outcomes. I contributed to the growth of PublioSTUDIO’s SMarketPlace series by crafting and executing marketing content that resonated with the show’s audience. It wasn’t just about following instructions, but taking ownership of my tasks and understanding how my work contributed to the bigger picture. Each week, I was tasked with creating the show notes for the guest including the title card, episode synopsis, and LinkedIn social media content posts. These tasks pushed me to test different strategies to gain more viewership and overall engagement.
The feeling of seeing tangible results from my contributions, like increased engagement or successful campaigns, was incredibly fulfilling. It reinforced the idea that marketing is both an art and a science, driven by creativity but grounded in data and analysis.
A Launchpad for My Career
My internship at PublioSTUDIO was the perfect environment to not only gain skills, but also gain a clear sense of direction in my career. I now have a deeper understanding of the marketing field and feel more confident in my abilities to execute strategies and contribute to the success of future projects.
This experience has ignited a passion for digital marketing and communications that goes beyond just the work. It’s about using the tools and knowledge to create real-world impact, and PublioSTUDIO gave me the perfect platform to do just that.
If you’re considering a career in marketing, I highly recommend seeking out opportunities like the one I had at PublioSTUDIO. It’s more than just a learning experience, it’s a chance to transform your passion into real action and meet incredible people along the way who will help you take your skills to the next level to be able to contribute in making a real impact.
Alexa Konover is a Strategic Communications major entering her junior year at The Ohio State University.
Interested In Interning with PublioSTUDIO?
Submit your resume to [email protected] to facilitate a conversation.