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From Clicks to Conversions: Secrets to “Closed-Loop” Digital Marketing Excellence

by | Aug 27, 2025 | Podcast, SMarketPlace™

If your marketing agency says they can’t measure or track performance, it’s time to find a new agency.

Tom Dempsey and I were thrilled to have Sharon Mostyn of Mostyn Marketing Group on SMarketPlace™ to talk “Closed-Loop” digital marketing 🎯 and rock and roll. 🎸

 

 

Sharon shared… I’ve heard it too often: “We’ve never known the return before.” Or worse: “Our last agency told us we spent $2,500/month on Google Ads—when the actual spend was just $30.” Transparency and accountability isn’t optional—it’s foundational.

That’s why a closed‑loop marketing system is indispensable. Experts like Sharon—with over 30 years of direct marketing experience, Google Partner status, and deep chops in analytics, SEO/SEM, email marketing, social, and traditional media—get this. They know every dollar counts and every insight must be actionable.

Let’s break it down: Track → Analyze → Act → Repeat:

Flowchart outlining PublioStudio™ Process

  • Attract & Automate – Publish content across channels, attract leads via landing pages, email flows, and premium offers.
  • Integrate into a CRM – All lead activity funnels into one database, enabling tracking, segmentation, and smarter nurturing.
  • Measure & Report – Closed‑loop systems let you track every lead and attribute sales back to its source—this is what HubSpot means by “closing the loop.”
  • Optimize & Scale – Focus on high‑ROI tactics, eliminate waste, and continuously improve outcomes.

 

Why it matters today:

 

  • Measurement builds trust. When clients see real spend versus real results, decisions sharpen.
  • Data drives ROI. Closed‑loop marketing reveals exactly which campaigns lead to conversions, lowering cost per lead and boosting lifetime value.
  • Alignment accelerates growth. When sales and marketing work off shared metrics, friction disappears and efficiency soars.

 

Whether you’re considering a new agency—or upgrading your current setup—ask yourself:

 

  • Can I connect every lead to its original source?
  • Do we report on what actually converts—and what doesn’t?
  • Can our marketing insights inform your sales strategies?

 

If not, it’s time to close the loop in your approach. Connecting all this through a CRM tool like HubSpot ensures your marketing is set up for performance – no matter what lead gen tactics you employ.

Big kudos to leaders like Sharon Mostyn—who’ve made “know what you spend, know what you make” more than a mantra. It’s the new baseline for marketing accountability and success.

As always, we also shared some good times about concerts we’ve seen. Sharon shared her first concert was Shaun Cassidy:

 

 

Watch the Full Episode

 

Catch the full conversation with Sharon below:

 

 

Let’s Talk

 

Curious how closed-loop marketing could transform your strategy—or just want to talk tools and tactics? Schedule a conversation with us today.