Keith R. Reynolds is an author, speaker, coach, consultant and digital media producer for business growth — and the innovator behind the soon to be released book, The New Content Culture: Think Like a Publisher to Grow Your Business.
Keith is a digital media and content marketing veteran with deep technology roots who naturally loves to connect with fellow marketers to share his knowledge and help them accomplish their goals. He’s been on the leading edge of digital marketing — and creating business value — for almost 30 years, beginning his career as the first IBM Collegiate Rep introducing the PS/2 brand of personal computers on college campuses. After 5 years, the program was up and running on 1500 schools and Keith had led the effort to build a reporting system to manage and analyze the program’s success using Metaphor’s Data Interpretation System (DIS). He then went to work for Silicon Valley’s Metaphor, where he facilitated the use of its innovative DIS software across 75 IBM installations. It was here in 1994 that Keith worked on his first website.
He has since worked on digital marketing, sales and demand generation with other category leaders including, Apple, Kodak, Rainbow Sports, and Vodafone, and he’s launched several technology start-ups. Keith is currently Programming Chair of the AMA New York, where he leads a committee of volunteers that produce 20+ events annually. Some of Keith’s recent larger digital Content Hub publishing projects include:
- Medius’ UNTAPPED
- Blue Software, previously Kodak’s Chief Packaging Officer
- www.ipradiationsecurity.com – This 2010 blog for a startup he helped found led to Keith testify before Congress and generated multiple leads with the key personas the company needed to access.
Today, Keith helps companies imagine, plan and organize their own digital media and marketing solutions. He produces Content Hubs, or portals, plays the role of coach/facilitator/consultant on a variety of digital initiatives and speaks to organizations. Keith expertly determines customers’ requirements, formulates strategies, plans and organizes resources, as well as offers clients a vast network of trusted digital marketing and business building resources to help them succeed.
Keith has developed the ‘Publisher’s MO’ to teach his methods to a new generation of marketers. The results Keith’s clients achieve with the methodology are authentic because he helps leaders achieve their goals and he knows how to work with teams to get the best performance out of their efforts. “In the end, your success comes down to the clarity of vision, resources available to get the job done and the teamwork,” notes Keith.
Keith’s first book due out in 2019, The New Content Culture: Think Like a Publisher to Grow Your Business, and the supporting worksheets he’s developed provide brand teams, agencies, and entrepreneurs an exciting new marketing strategy and implementation program to take the mystery out of content marketing ROI, design an impactful strategy and get the team all on board to execute in an accountable manner so results are achieved.