by Keith Reynolds | Jan 24, 2023 | Featured, Insights, News, Resources
Publio’s recently released white paper introduces the Chief Content Marketing Officer as a critical role for 2023. The Chief Content Marketing Officer (CCMO), an executive serving marketing and sales teams with a broad approach to content strategy, is introduced...
by Keith Reynolds | Nov 25, 2019 | Insights, Resources
You spend a lot of time and effort convincing the boss — even if that boss is you — that content marketing is an investment, not a cost center. Conventional proof points involve numbers of impressions, views, clicks or shares. That information is important to you...
by Jill Campbell | Oct 12, 2019 | Insights, Resources
An ROI model makes your business case and guides your team throughout your content hub’s operation. Publio’s ROI Calculator can help justify marketing spend. Guest Post By Jill Campbell The toughest part of going after the budget for any new strategic initiative...
