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An Emerging C-Suite Role for 2023:  Enter the Chief Content Marketing Officer

An Emerging C-Suite Role for 2023: Enter the Chief Content Marketing Officer

by Keith Reynolds | Jan 24, 2023 | Featured, Insights, Resources

Publio’s recently released white paper introduces the Chief Content Marketing Officer as a critical role for 2023. Publio introduces the Chief Content Marketing Officer (CCMO), an executive serving marketing and sales teams with a broad approach to content...
Go to Market with a Branded Content Hub and Win

Go to Market with a Branded Content Hub and Win

by Keith Reynolds | Jun 8, 2021 | Featured, Insights, News, Resources

You’re ready to go to market. Put your branded content hub in front of the people who are most likely to become your customers to start a conversation. Your challenges are twofold: Convince editors to publish stories about your launch. Find an affordable advertising...
Content Marketers Need an ROI Calculator: Here’s a Free One

Content Marketers Need an ROI Calculator: Here’s a Free One

by Keith Reynolds | Nov 25, 2019 | Insights, Resources

You spend a lot of time and effort convincing the boss — even if that boss is you — that content marketing is an investment, not a cost center. Conventional proof points involve numbers of impressions, views, clicks or shares. That information is important to you...
Show That Content Marketing Boosts Revenue with Publio’s ROI Calculator

Show That Content Marketing Boosts Revenue with Publio’s ROI Calculator

by Sales and Service | Oct 12, 2019 | Insights, Resources

An ROI model makes your business case and guides your team throughout your content hub’s operation. Publio’s ROI Calculator can help justify marketing spend. Guest Post By Jill Campbell The toughest part of going after the budget for any new strategic initiative...

How Do You Make Money with Branded Content?

by Keith Reynolds | Aug 17, 2018 | Insights, Resources

We live in The New Content Culture, but how do you make money with branded content? That is the $64,000 Question. Building a branded Content Hub is a great tactic because Google values highly relevant SEO content that attracts and retains users and your Customer...

About Keith R. Reynolds – Founder of Publio and Author of Forthcoming Title

by Keith Reynolds | Aug 17, 2018 | News, Press, Resources

Publio founder Keith R. Reynolds is an author, speaker, coach, consultant and digital media producer for business growth — and the innovator behind the soon to be released book, The New Content Culture: Think Like a Publisher to Grow Your Business. Keith is a...

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