by Keith Reynolds | Jan 24, 2023 | Featured, Insights, News, Resources
Publio’s recently released white paper introduces the Chief Content Marketing Officer as a critical role for 2023. The Chief Content Marketing Officer (CCMO), an executive serving marketing and sales teams with a broad approach to content strategy, is introduced...
by Keith Reynolds | Jun 8, 2021 | Featured, Insights, News, Resources, ROI
You’re ready to go to market. Next step: Put your “branded content hub” in front of the people who are most likely to become your customers to start a conversation. Your challenges are twofold: Convince editors to publish stories about your launch. Find an...
by Keith Reynolds | Nov 25, 2019 | Insights, Resources
You spend a lot of time and effort convincing the boss — even if that boss is you — that content marketing is an investment, not a cost center. Conventional proof points involve numbers of impressions, views, clicks or shares. That information is important to you...
by Jill Campbell | Oct 12, 2019 | Insights, Resources
An ROI model makes your business case and guides your team throughout your content hub’s operation. Publio’s ROI Calculator can help justify marketing spend. Guest Post By Jill Campbell The toughest part of going after the budget for any new strategic initiative...
by Keith Reynolds | Aug 17, 2018 | Insights, Resources, ROI
We live in The New Content Culture, but how do you make money with branded content? That is the $64,000 Question. Building a branded Content Hub is a great tactic because Google values highly relevant SEO content that attracts and retains users and your Customer...
by Keith Reynolds | Aug 17, 2018 | News, Press, Resources
Publio founder Keith R. Reynolds is an author, speaker, coach, consultant and digital media producer for business growth — and the innovator behind the soon to be released book, The New Content Culture: Think Like a Publisher to Grow Your Business. Keith is a...
