FOR IMMEDIATE RELEASE: January 09, 2024
DARIEN, CT & DENVER, CO: Today, Publio announced that it has joined HubSpot’s Solutions Partner Program as a Solutions Provider. HubSpot, a leading CRM platform for scaling companies, works hand-in-hand with partner experts to grow their businesses through inbound software, services, and support. Publio added its listing to the HubSpot Solutions Directory to kick off 2024.
HubSpot’s Solutions Partner Program is an ecosystem of experts that offer marketing, sales, customer service, web design, CRM, and IT services. It’s a global community that believes putting customers first is the key to growth, and enables its members to offer a wide breadth of more sophisticated solutions across the entire customer experience.
Over the past year, Publio has grown its business by incorporating inbound strategies to attract, engage, and delight customers. Using our Publisher’s M.O.™ methodology, which was developed by founder Keith Reynolds as a HubSpot onboarding program, Publio excels in offering customized, done-with-you fractional CMO services encompassing customer relationship management and inbound marketing strategies:
- HubSpot Setup and Audit: A streamlined onboarding process for HubSpot’s CRM suite, including unique discounts, comprehensive audit services for new and existing users, and effective management of customer data and relationships.
- Buyer Persona Development: Detailed buyer personas that transcend basic demographics, crucial for effective communication and guidance through each step of an inbound marketing strategy.
- Buyer’s Journey Mapping: A thorough roadmap of the buyer’s journey, aligning marketing efforts with the customer’s decision-making process, from awareness to decision, for a cohesive customer experience.
- Content Strategy: 25+ years of experience applying our the Publisher’s M.O.™ methodology to create content strategies that drive demand, lead generation, and sales pipeline growth, engaging leads throughout the buying cycle.
- Content Creation: Our Podcast Ecosystems™ and Branded Content Hubs integrate strategy-driven content:
- Executive podcasting and streaming video, social posts, email campaigns, blog posts, white papers, infographics
- All tailored to connect with and engage your buyers and referral partners.
- Lead Capture & ROI Measurement: Strategies to create end-of-funnel opportunities that identify and nurture qualified leads through the sales process, with ongoing measurement and optimization for maximum ROI.
With these consulting services, Publio provides a comprehensive, data-driven approach to inbound marketing and CRM management, ensuring measurable growth and enhanced customer engagement across all stages of the buyer’s journey. Joining HubSpot’s Solutions Partner Program reflects our latest step in aligning our offerings with HubSpot’s inbound framework, innovative technology and best-in-class customer support.
Interested in learning how we can help you? Book a free starter consultation with us today.
Publio helps leaders adopt and scale ROI-based inbound marketing content to communicate their value and connect with customers. We promote your brand, build your targeted audience through impactful media and thought leadership, grow your pipeline and generate and nurture qualified leads that convert to sales. With over 25 years of founder’s experience in developing content strategies and managing marketing operations, the company’s services are rooted in the Publisher’s M.O.™ content strategy onboarding methodology. This framework, outlined in The New Content Culture: Think Like a Publisher to Grow Your Business, encapsulates Publio’s approach to maximizing media monetization for clients. The Publisher’s M.O. complements HubSpot Inbound Marketing framework, across all our services.