“Think like a publisher” to pop up on search engines for the keywords your customers search for.
All the great publishers in history have been visionaries, innovators and leaders. They build and monetize an audience by sharing their knowledge and expertise across a variety of media.
Traditionally, publishers sold advertising and sponsorships to “rent’ their audience to marketers. Today, brand publishers can monetize their content based on the value of a lead to their business.
“Think like a publisher” to build thought leadership, improve search engine ranking and generate leads to grow your business.
The CCMO is a Publisher
Are you confident that your go-to-market efforts will yield the results you need?
Would you like a clear strategy for being recognized in the market for the value you provide, facilitating a pipeline generating leads and sales?
Publishers are the business side of content in the media industry. Why should it be different when you publish content, produce events, and deploy social media?
Welcome to Publio. I’m Keith Reynolds, a Chief Content Marketing Officer, strategist, writer, and producer. Over my 30+ year career, I’ve guided CEOs, marketing teams and agencies in developing content strategies, plans, and budgets, managing operations, and publishing media to attract customers. My work on go-to-market and demand-generation campaigns has yielded tens of thousands of leads, put hundreds of millions of dollars into sales pipelines and employers, and raised millions in startup capital.
My secret? The Publisher’s M.O.™, a seven bucket approach I developed to align content strategy with business objectives using a sustainable methodology. Learn more in my book: The New Content Culture: Think Like a Publisher to Grow Your Business.
I founded Publio to help companies transition from traditional marketing to adopt an ROI-based content publishing methodology to promote brands, build audiences, grow a sales pipeline, and optimize SEO performance.
What we do
We bring order to chaos. Our collaborative approach guides and coaches CEOs, , marketing teams and agencies to develop and execute their strategy so they – and the clients they serve – can follow their North Star. Our offerings include:
- Full-Service Consulting: “Done for you” content marketing strategy for business owners, founders and executive teams
- Guided Consulting: Workshops and coaching formats to help you and your team develop and implement a content marketing strategy aligned with your North Star Idea
- Agency Consulting: Training and consulting to help agencies adopt the Publisher’s M.O. framework and gain a seat at the table to advise clients on strategy
Areas of Expertise:
- North Star creative concept development
- Content Strategy & ROI model design
- Branded Content Hub creation
- Editorial Desk: white papers, eBooks and case studies
- Podcast, Webinar and Executive Roundtable development
- Coaching and training: Get all stakeholders on the same page
Here’s how clients are responding:
“You changed my approach to content. By using SEO and market research, my podcast is targeted to higher value opportunities and my customer outreach is more impactful.” ~ Sheryl Plouffe, media consultant
Publio creates strategies that set you apart when your customers are looking for solutions and help you provide them with a terrific experience.
Let’s discuss your customer audience and your goals to explore how we can help you grow your business. Schedule a consultation today.
Why work with us
Whether you hire us a consultant, read our book, attend our online classes or invite us to conduct an exclusive workshop, your team will:
understand how you can differentiate to build influence
generate leads in your funnel
integrate new sales and marketing technologies
drive and manage multi-channel sales
With a system we call the “Publisher’s M.O.™,” we’ll help you create an ROI model that everybody understands – especially your CEO. Even if that CEO is you!
Whether you are a marketing manager, executive, business owner, or entrepreneur, we’ll get you and your team communicating “on point” and focused on your success.
” Publio provides a comprehensive approach to content strategy and storytelling that improves marketing ROI. Their approach to owned media starts from a Northstar idea that guides our content publication to connect to our audience and works towards measurable progress and quantifiable results.”
“Keith’s Content Hub strategy is a refreshing perspective for today’s business leaders. I especially appreciate the way he organizes the strategies and approaches in his book. Keith’s thought leadership is leading the way for content marketing.”