Is AI a threat, or a catalyst for unleashing human creativity and pursuing economic freedom? Is it creative destruction or empowerment? That’s exactly what we discussed with Alicia Shapiro, CMO of AiNews.com, on the latest episode of SMarketPlace™.

Alicia offered crucial advice for CEOs navigating the AI era: embrace AI as a powerful tool to augment, not replace, human potential. While AI will automate many tasks and lead to some disruption, Alicia emphasized that its real strength lies in empowering us. As she shared, when you experiment with tools like ChatGPT, Claude, or Gemini, you’ll discover instant idea generation and incredible ways they can free up your time for higher-level, creative pursuits. It’s about leveraging technology to enhance our abilities, paving the way for new avenues of innovation and economic opportunity.

 

 

Tom Dempsey weighed in with a question on how finding and loving your new path in the era of AI can be an unexpected benefit, allowing us to blend technology with our own humanity to achieve new levels of success and freedom. Alicia’s story is a testament to the power of pivoting and embracing new technologies to forge a path to success.

In our chat, Alicia also shared her startup journey of AiNews.com—from managing social media for clients to seizing the opportunity in the AI space. Alicia candidly revealed she wasn’t going to miss this tech wave, having felt she missed out on the early internet boom. And so, she built AiNews.com. She’s all in now, encouraging others to build their future by getting smart about this technology in their daily lives.

 

 

AiNews.com‘s mission is to democratize AI, making it understandable and accessible globally. The online publication and newsletter embraces innovation, staying ahead of developments to empower people to make informed decisions.

For our usual fun twist, we delved into Alicia’s delightful Rock ‘n Roll background, from being a flute performance major to her love for classic rock, including her unique perspective on Jethro Tull as a gifted flautist! It’s always inspiring to see how diverse experiences shape one’s approach to innovation and change, reminding us that creativity comes in many forms.

 

 

What are your thoughts on how AI can empower human creativity in the workplace? Let us know in the comments and check out the full episode below.

 

 

SMarketPlace™ Live: A PublioSTUDIO™ Production

Meet more people like Alicia who are making their mark through innovative marketing, digital technologies and strategic collaborations.

SMarketPlace™ explores the connections between marketing and sales through a rock ‘n roll lens. The series is built on the premise that today’s marketing and sales teams must collaborate to reach customers, just as artists in a band align to create impactful music. Hear case studies and insights to apply in your business, and stay tuned for a musical signoff.

SMarketPlace™ Live is a PublioSTUDIO™ production. PublioSTUDIO is a space for founders and CEOs to articulate their ideas and expertise and build them into impactful marketing and sales content. To book a tour, contact us.