AMA New York “Brilliance In Marketing” – Interview with Keith Reynolds on Content Hub Strategy

BRILLIANCE IN MARKETING: CONTENT MARKETING REVOLUTION POWERING SALES AND CUSTOMER RETENTION

by Lisa Merriam | Oct 31, 2018 | Brilliance in Marketing, Resources on the AMA New York Website.

The AMA New York hosted our webinar, The New Content Culture:Think Like a Publisher to Grow Your Business, where Keith offered specific tips on how you can use content marketing to power your brand and drive profitable growth. Keith provides information about how to succeed with a Content Hub. Watch the preliminary interview with founder Keith Reynolds here.

Keith Reynolds discusses Publio’s Content Hub publishing strategy in front of the New York Times headquarters.

Keith also discusses how to achieve ROI from the digital publishing of your Content Hub by applying these seven “Publisher’s M.O. Buckets:”

1. North Star Idea
2. Editorial Strategy
3. Publishing, Promotion and Distribution
4. Community and Events
5. Marketing Automation
6. Sales Enablement
7. ROI Model (lead generation and strategic KPIs)

Want to learn more? Contact us to schedule a consultation.