AMA New York “Brilliance In Marketing” Interview w/ Keith Reynolds re: Content Hub Strategy

Content Hub

BRILLIANCE IN MARKETING: CONTENT MARKETING REVOLUTION POWERING SALES AND CUSTOMER RETENTION

by  | Oct 31, 2018 | Brilliance in MarketingResources on the AMA New York Website.

The AMA New York hosted our webinar, The New Content CultureThink Like a Publisher to Grow Your Business, where Keith offered specific tips on how you can use content marketing to power your brand and drive profitable growth. Keith provides information about how to succeed with a Content Hub. Watch the preliminary interview w/ founder Keith Reynolds here.

Content Hub
Keith Reynolds discusses Content Hub publishing strategy in front of the New York Times in NYC.

Keith also discusses how to achieve ROI from digital publishing of your Content Hub by applying these seven “Publisher’s M.O. Buckets:”

  1. Northstar idea
  2. Editorial strategy
  3. Publishing strategy
  4. Community and events
  5. Marketing automation
  6. Sales model
  7. ROI model (lead generation and strategic KPIs)

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