The AMA New York hosted our webinar, The New Content Culture:Think Like a Publisher to Grow Your Business, where Keith offered specific tips on how you can use content marketing to power your brand and drive profitable growth. Keith provides information about how to succeed with a Content Hub. Watch the preliminary interview with founder Keith Reynolds here.
Keith also discusses how to achieve ROI from the digital publishing of your Content Hub by applying these seven “Publisher’s M.O. Buckets:”
- North Star Idea
- Editorial Strategy
- Publishing, Promotion and Distribution
- Community and Events
- Marketing Automation
- Sales Enablement
- ROI Model (lead generation and strategic KPIs)
Want to learn more? Contact us to schedule a consultation.