AMA New York “Brilliance In Marketing” Interview w/ Keith Reynolds re: Content Hub Strategy

BRILLIANCE IN MARKETING: CONTENT MARKETING REVOLUTION POWERING SALES AND CUSTOMER RETENTION

by Lisa Merriam | Oct 31, 2018 | Brilliance in Marketing, Resources on the AMA New York Website.

The AMA New York hosted our webinar, The New Content Culture – Think Like a Publisher to Grow Your Business, where Keith offered specific tips on how you can use content marketing to power your brand and drive profitable growth. Keith provides information about how to succeed with a Content Hub. Watch the preliminary interview w/ founder Keith Reynolds here.

Keith also discusses how to achieve ROI from digital publishing of your Content Hub by applying these seven “Publisher’s M.O. Buckets:”

1. Northstar idea
2. Editorial strategy
3. Publishing strategy
4. Community and events
5. Marketing automation
6. Sales model
7. ROI model (lead generation and strategic KPIs)

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