That’s one of the many takeaways from a latest episode of SMarketPlace™ – $ales, Marketing 🎯 & Rock n’ Roll 🎸, where Coach Greg Hess joined PublioSTUDIO™ for a powerful conversation on leadership, systems, and sustainable growth.

With 19+ years of experience coaching entrepreneurs, Coach Greg knows the difference between hustle and progress.

His message?

✅ Your business won’t grow past your systems—or your team’s capacity to lead.
✅ The goal isn’t just growth—it’s freedom.
✅ Sustainable success comes from working on the business, not just in it.

Greg laid out how founders can break through growth plateaus by putting scalable systems in place and empowering their leadership team to take ownership. He shared how one client’s revenue tripled—not through flashy tactics, but by installing clear operational frameworks and supporting a culture of accountability.

Co-host Tom Dempsey posed a great question during the discussion:

“How do the right systems free up the CEO to think strategically—and lead with purpose?”

Greg’s answer? You build systems so your team can run the day-to-day. That’s how you scale, and that’s how you stay sane.

We even touched on how leadership is personal. Growth isn’t just external—it’s internal. Mindset, clarity, and the ability to delegate are what allow you to lead and live fully. Most of all, “Be true to yourself”:

👀 Whether you’re a solopreneur looking to scale, or a CEO ready to lead at a higher level—this one’s worth a listen. Catch the full episode: