by Gregory Pings | Dec 13, 2021 | OG Publio Podcast, Podcast
The rap on artificial intelligence is that it takes our jobs? That’s true only if your job is a series of mundane, repeatable tasks. In fact, properly deployed AI tools enhance our jobs, or — as Bryce Wade, vice president of Sales for Mind of a Marketer, puts...
by Gregory Pings | Dec 5, 2021 | OG Publio Podcast, Podcast
Inbound Marketing is a patient endeavor, even in the digital age of instant gratification. Storytelling is as important as finding an audience, especially when your marketing budget is limited. == To be sure, companies with large budgets can create an instant return...
by Gregory Pings | Nov 8, 2021 | OG Publio Podcast, Podcast
Take it from a digital marketer: Be great and delegate. Pay attention to your brand’s North Star Idea, work from an editorial calendar and automate, automate, automate. You can be the smartest person leading a company selling the best product, but that will be...
by Gregory Pings | Oct 21, 2019 | Insights
By Gregory Pings Businesses no longer need to pay media companies to publish targeted content to grow an audience that will make a million dollars. That’s the premise behind the Publisher’s M.O.,™ which Publio founder and The New Content Culture author Keith Reynolds...
by Gregory Pings | Jul 23, 2019 | Insights
Call it what you will: recycle, repurpose, or reuse. It’s an effective way to feed your content hub. As publishing goes, MAD Magazine lost sight of a central tenet of the Publisher’s M.O™: Know your audience. Case in point: When Democratic presidential candidate Pete...
