by Keith Reynolds | Jan 8, 2020 | Content Marketing Strategy, ROI
I met Revenue River’s CEO, Eric Pratt in 2015 at Inbound. Again, when I visited my son in Denver, CO a year after that, which led to our doing business together. That is how strong partnerships form. Fast forward to 2020, I am delighted to have been invited for an...
by Keith Reynolds | Jan 2, 2020 | Content Marketing Strategy, ROI
Content Marketing ROI Goal: Ignite Lead Generation and Acquire Customers in 2020 You already know this: Success in business today requires thought-provoking, exceptionally relevant content. At least, I hope you know this because content is how people learn about your...
by Jill Campbell | Oct 12, 2019 | ROI
An ROI model makes your business case and guides your team throughout your content hub’s operation. Guest Post By Jill Campbell The toughest part of going after the budget for any new strategic initiative might be building the business case for the C-suite, which must...
