by Gregory Pings | Aug 2, 2022 | Insights, News, Podcast, ROI
If you are in the game of sales, you have to have a playbook. This is how any professional team goes into the game: prepared to win. In sales, that’s how you make your numbers. A game plan is designed to get everyone on board. Here’s how. “For the most... 
by Keith Reynolds | Mar 8, 2022 | Insights, Lead Nurturing, News, Podcast, ROI
Every company that is trying to have conversations and convert leads has the same problem: “They don’t have a system to identify incoming leads, and to bring them through their sales process,” Cultivize CEO Jason Kramer explained in our discussion about lead... 
by Keith Reynolds | Jun 8, 2021 | Featured, Insights, News, Resources, ROI
You’re ready to go to market. Next step: Put your “branded content hub” in front of the people who are most likely to become your customers to start a conversation. Your challenges are twofold: Convince editors to publish stories about your launch. Find an... 
by Keith Reynolds | Feb 13, 2021 | Insights, News, Press, ROI
What is content marketing and why is it important for today’s CEO? Publishing media has been a value-creation strategy since Ben Franklin invented the modern advertising-supported media model. Instead of selling advertising, contemporary businesses can value... 
by Keith Reynolds | Nov 4, 2020 | Insights, ROI
Search engine optimization (SEO) is the place to start when it comes to content strategy ROI. It’s the art of making your content findable. However, many marketers still do not understand the basics of search, nor do they know how to create an SEO strategy designed to... 
by Keith Reynolds | Aug 23, 2020 | Insights, ROI
Customers go online to seek solutions for their external and internal problems. Their needs can be defined by a variety of criteria. Companies with a proactive content strategy built on authentic storytelling have a sustainable competitive advantage. That’s... 
