What Our Customers Say
It’s not often that such a big idea, not to mention how to successfully implement that idea, can be found in such a short book. But Keith Reynolds has done it.
There an incredible value in the material. While I learned many of the marketing principles brought up in your book in school, there was no clear instruction in our curriculum on how to develop a strategy around them. What your book provides is a straight forward framework that removes the ambiguity in developing a scalable content strategy. Better yet, you managed to fit it in a hundred pages.
Effective marketing isn’t about yelling ‘buy my stuff’ louder or more often than your competitors. Effective marketing is about sharing brand value with prospects and customers as a thought leader and by driving expectations and outcomes better than your competitors. Think Like a Publisher brilliantly focuses on ways that ANY sized business can use digital publishing channels to effectively create and drive engaging and significant marketing conversations that help them stand out as brand and industry leaders.
Just finished your book. Well presented, clarity of vision, positive action – nicely done!
Keith’s Content Hub strategy is a refreshing perspective for today’s business leaders. I especially appreciate the way he organizes the strategies and approaches in his book. Keith’s thought leadership is leading the way for content marketing
Think like a Publisher works! I personally recommend this to any business that wants to stay in business.