What Our Customers Say
Publio’s content strategy services are spot on. We went from “buy my stuff,” to a North Star idea with a clear articulation of our value proposition backed by a competitive plan to leverage content in our drip and social media lead nurturing campaigns.
Publio’s content strategy and support positioned Shift Group as a leader in BDR (Business Development Representative) hiring with our Q4 2022 webinar, “Building Better BDR Teams.” We reached over 100 target viewers, strengthened our partner relationships and increased our general visibility, helping us prepare for our 2023 marketing campaign.
There’s an incredible value in the material. While I learned many of the marketing principles brought up in your book in school, there was no clear instruction in the curriculum on how to develop a strategy around them. What your book provides is a straight forward framework that removes the ambiguity in developing a scalable content strategy.
Keith’s Content Hub strategy is a refreshing perspective for today’s business leaders. I especially appreciate the way he organizes the strategies and approaches in his book. Keith’s thought leadership is leading the way for content marketing
Effective marketing isn’t about yelling “buy my stuff” louder or more often than your competitors. Effective marketing is about sharing brand value with prospects and customers as a thought leader and by driving expectations and outcomes better than your competitors. Think Like a Publisher brilliantly focuses on ways that ANY sized business can use digital publishing channels to effectively create and drive engaging and significant marketing conversations that help them stand out as brand and industry leaders.