Publio continues to evolve as a marketing industry pioneer with the launch of PublioSTUDIO™ and a focus on short-form video content in 2025.
2024 served as a pivotal year for the company, during which time we became a HubSpot Solutions Provider, rebooted our original podcast as SMarketPlace™ and partnered with a new creative team led by Chris Mateo of Grow Your Business.
Key clients included XLR8 America, an EV charging startup for whom Publio has served as in-house marketing team since July, and McAllister Towing, a fifth-generation family owned tugboat company who commissioned Publio to commemorate their 160th anniversary with a tribute video shown at their December anniversary gala event. The video highlighted McAllister’s many innovations, including the launch of their new ferry, and moves into new markets, such as wind farm construction and maintenance.
After producing over 100 interviews virtually over three years, these projects solidified Publio’s focus as a content studio for executives seeking a cost- and time-efficient means of producing video messaging for sales, events and social media – especially when it is hard to get everybody in one location.
PublioSTUDIO comprises a suite of virtual production tools including Restream, Descript, HubSpot and proprietary AI models to record interviews, create messaging strategy, capture key sound bites and promote the short clips across LinkedIn, YouTube and Instagram, as well as for email, events and public relations.
In working with clients and podcast guests, the team realized that their efforts were most impactful when focused on creating and publishing short clips, rather than the full length interviews, across social media and podcasting platforms.
Check out this clip from our recent episode with Chris Mateo as we discuss the impact of storytelling on sales and other topics – Sales, Marketing and Rock ‘n Roll.
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Interested in hearing Keith and Chris’ full conversation? Navigate to our YouTube channel to watch the full episode.
To demo PublioSTUDIO and explore its capabilities, schedule a time to connect.
Coming Up: SMarketPlace Anniversary Show Featuring Karen Vogel
SMarketPlace™ returns for an all-new anniversary episode featuring Karen Vogel, our first SMarketPlace live guest.
SMarketPlace returns for a special anniversary episode with Karen Vogel this Thursday, January 23rd at 1 PM ET. Head over to our LinkedIn page to watch live, then catch recaps on LinkedIn and YouTube. Looking forward to seeing you on Thursday!
