by Keith Reynolds | Mar 15, 2022 | OG Publio Podcast, Podcast
Discover your personal brand so that your amazing story can attract the work – and the business – that you love. Corporate branding does not happen overnight, and neither does your personal brand. “There’s no real incubator for that kind of thing,”...
by Keith Reynolds | Mar 8, 2022 | OG Publio Podcast, Podcast
Every company that is trying to have conversations and convert leads has the same problem, Cultivize CEO Jason Kramer explained in our discussion about lead nurturing on the Publio Podcast: They don’t have a system to identify incoming leads and bring them...
by Keith Reynolds | Feb 3, 2022 | Insights
This is a powerful article from The Harvard Business Review. Published February 1st, 2022, it captures the value of content strategy as a baked-in factor in designing customer experience. While focused on B2B, there are lessons to be had for all businesses, especially...
by Keith Reynolds | Dec 21, 2021 | OG Publio Podcast, Podcast
The Publio team has an opportunity to bring a content marketing strategy to North Pole HQ. Before our CEO meets with the Big Guy, our team reviewed ideas for the “seven buckets” for Santa to help him bring his marketing into the 21st century with some...
by Keith Reynolds | Nov 23, 2021 | OG Publio Podcast, Podcast
The page is flat, but your story is not. The story is interactive. It is three-dimensional. These observations on storytelling are instructional. They tell us how businesses today can find success in creating customer experience in any media. “Storylines and...
