by Keith Reynolds | Jan 10, 2023 | Insights, News, Podcast
Neuromarketing influences how your customers feel about your brand. This term is new to brand strategy, but the concept has been used for centuries. The way we use neuromarketing has changed dramatically in recent years. A neuromarketing brand strategy gets to the...
by Gregory Pings | Dec 21, 2022 | Insights, News, Podcast
The metaverse is not the future. The metaverse is now, and technology impacts how we market our companies and connect with our customers today. Fox’s “Alter Ego,” where contestants perform as avatars, as well as various gaming platforms, give here-and-now examples of...
by Gregory Pings | Dec 12, 2022 | Insights, Podcast
Your resume is your personal brand. Are you a do-er, or an accomplisher? Your resume is your platform that helps people recognize your value. This is your personal brand that shows up on places like Indeed, LinkedIn and innumerable applicant tracking systems used by...
by Gregory Pings | Dec 6, 2022 | Insights, News, Podcast
Becoming a master connector is more than networking. A master connector is a generous networker. You can learn how. If someone is really good at networking – so good that this person is considered a master connector – you might think that this person draws on innate...
by Sarah Noonan | Oct 11, 2022 | Events, Insights, News
In our recently launched Encaptify series, Publio is collaborating with partner encaptiv to apply the Publisher’s M.O. toward conceptualizing, marketing and implementing any profitable event. Articulating one’s core message amid an endless stream of virtual content...
by Sarah Noonan | Sep 23, 2022 | Events, Insights, Lead Nurturing, News
As critical decision makers, senior executives are the target of any B2B sales organization. Not coincidentally, their time is in high demand, and they have layers of people who protect them from cold calls. How can you effectively capture their attention and interest...
