by Gregory Pings | Apr 19, 2022 | OG Publio Podcast, Podcast
The germ for social selling struck Brynne Tillman early in her career. “I was sitting across the desk from one of my clients, staring at his overflowing Rolodex…I thought that if I could get my hands on it for 20 minutes, I could identify who he knew that I...
by Gregory Pings | Apr 5, 2022 | OG Publio Podcast, Podcast
LISTEN: The Publio Podcast S1 E16 on Spotify. Public Relations Strategy Needs a Content Hub Your public relations strategy requires all aspects of your entire communications platform, especially your content hub. In PR-speak, you describe your platform as PESO – paid,...
by Sales and Service | Mar 29, 2022 | OG Publio Podcast, Podcast
The only thing a sales rep wants from the B2B marketing department is the opportunity to talk to a CEO. Ruth Stevens, a B2B consultant, says this model of business purchasing decisions is changing fast. “Committees or buying groups consist of all kinds of people...
by Keith Reynolds | Mar 15, 2022 | OG Publio Podcast, Podcast
Discover your personal brand so that your amazing story can attract the work – and the business – that you love. Corporate branding does not happen overnight, and neither does your personal brand. “There’s no real incubator for that kind of thing,”...
by Keith Reynolds | Mar 8, 2022 | OG Publio Podcast, Podcast
Every company that is trying to have conversations and convert leads has the same problem, Cultivize CEO Jason Kramer explained in our discussion about lead nurturing on the Publio Podcast: They don’t have a system to identify incoming leads and bring them...
by Gregory Pings | Feb 15, 2022 | OG Publio Podcast, Podcast
“The house that James Bond would live in” is the perfect example of storytelling for anything and everything you sell with video marketing. A Video Marketer is Born An Army captain, leading troops in the first Gulf War, John knew that the Army would not be his career,...
by Gregory Pings | Feb 7, 2022 | OG Publio Podcast, Podcast
SAM.ai is an AI-powered CRM that mines your existing connections, and helps you discover warm introductions to your colleagues’ contacts. Sales and marketing technology platforms are prime candidates for artificial intelligence that can expand your professional...
by Keith Reynolds | Feb 3, 2022 | Insights
This is a powerful article from The Harvard Business Review. Published February 1st, 2022, it captures the value of content strategy as a baked-in factor in designing customer experience. While focused on B2B, there are lessons to be had for all businesses, especially...
by Gregory Pings | Jan 6, 2022 | OG Publio Podcast, Podcast
It doesn’t matter if you talk about content for video, SEO, websites, the internet, television or even the yellow pages. (Remember those?) “You’ve always had to remain true to your customers and your messaging,” Rob Weiss said in a Publio Podcast. “Your message has to...
by Keith Reynolds | Dec 21, 2021 | OG Publio Podcast, Podcast
The Publio team has an opportunity to bring a content marketing strategy to North Pole HQ. Before our CEO meets with the Big Guy, our team reviewed ideas for the “seven buckets” for Santa to help him bring his marketing into the 21st century with some...
