by Gregory Pings | Jul 12, 2022 | OG Publio Podcast, Podcast
All the world IS a stage today with social media. Your profile photo is your first impression, so showing your personality is more important than showing your perfect teeth or your just-so-arranged hair. A good profile photo depends on the energy you present, and less...
by Gregory Pings | Jun 21, 2022 | OG Publio Podcast, Podcast
Innovation success rates are extremely low. It’s always been that way and little has improved, obvious examples of success notwithstanding. Innovation is difficult. Odds are you’ll fail. Flip that script and use these ideas from the guy who wrote the book on...
by Gregory Pings | Jun 14, 2022 | OG Publio Podcast, Podcast
Embracing change is all about learning and relearning; change management is putting your lessons into practice. Heather Hansen O’Neill put it this way: “Sometimes we have to relearn the same lessons. In our lives, the world will keep teaching you those lessons until...
by Gregory Pings | May 17, 2022 | OG Publio Podcast, Podcast
Not Just Content – Wise Content A family-owned, 34-room Smoky Mountains motel uses wise content tactics to triple its sales over the past three years. Here’s how they did it. Your phone number no longer qualifies as your content, much less wise content. Back in the...
by Gregory Pings | May 10, 2022 | OG Publio Podcast, Podcast
Every business deserves great sales leadership. That holds true for start-ups as well as small-to-medium-sized companies that are ready to make the leap to another 10 or 15 million dollars in sales. Perhaps a fractional sales leader is the answer. The difference...
by Gregory Pings | Apr 19, 2022 | OG Publio Podcast, Podcast
The germ for social selling struck Brynne Tillman early in her career. “I was sitting across the desk from one of my clients, staring at his overflowing Rolodex…I thought that if I could get my hands on it for 20 minutes, I could identify who he knew that I...
by Gregory Pings | Apr 5, 2022 | OG Publio Podcast, Podcast
LISTEN: The Publio Podcast S1 E16 on Spotify. Public Relations Strategy Needs a Content Hub Your public relations strategy requires all aspects of your entire communications platform, especially your content hub. In PR-speak, you describe your platform as PESO – paid,...
by Sales and Service | Mar 29, 2022 | OG Publio Podcast, Podcast
The only thing a sales rep wants from the B2B marketing department is the opportunity to talk to a CEO. Ruth Stevens, a B2B consultant, says this model of business purchasing decisions is changing fast. “Committees or buying groups consist of all kinds of people...
by Keith Reynolds | Mar 15, 2022 | OG Publio Podcast, Podcast
Discover your personal brand so that your amazing story can attract the work – and the business – that you love. Corporate branding does not happen overnight, and neither does your personal brand. “There’s no real incubator for that kind of thing,”...
by Keith Reynolds | Mar 8, 2022 | OG Publio Podcast, Podcast
Every company that is trying to have conversations and convert leads has the same problem, Cultivize CEO Jason Kramer explained in our discussion about lead nurturing on the Publio Podcast: They don’t have a system to identify incoming leads and bring them...
