Over this past month, Publio has discovered great success adding a live component to its recently introduced Podcast Ecosystem™, an offering MarTech recently hailed, “What’s new and what’s working, in B2B Channel Partner Marketing.”
Publio launched its Podcast Ecosystem as a transformative tool for customer-facing executives seeking to amplify their messaging across diverse channels. This innovative solution not only streamlines content creation but also ensures widespread distribution and engagement, leveraging minimal executive time for maximum content output. Each podcast episode provides rich connections to your company’s website to create an SEO-friendly content hub. Think of a content hub as a multimedia channel connecting all your social media and promotional touch points; constantly drawing your audience into your world.
Previous ecosystem setups, created both for clients and Publio’s own podcast (recently relaunched under the new name SMarketPlace™), have featured long form interviews prerecorded using the platform Restream. In these ecosystems, full recordings were embedded into anchor blog posts and edited into short clips, which were then then shared via social media posts linking back to the company’s content hub. Ultimately, each piece of content links to the company’s CRM database as part of Publio’s Publisher’s M.O.™ process:
Publio’s recently launched Podcast Ecosystem™ connects to your company’s website and CRM to facilitate leads and sales.
After mastering this pre-recorded format for podcast ecosystems, Publio built upon its process with a series of live shows streamed to YouTube and LinkedIn. The first featured Christine Labate, Founder of Designs for Growth, speaking on email marketing best practices in context of updated regulations recently adopted by Google and Yahoo (and already in place at other leading provider, Microsoft). Catch the event recording here:
Publio’s next live event was a live premiere of SMarketPlace™ featuring Karen Vogel, founder of companies Start It Up and Event Performance Group. In a testament to the power of the podcast ecosystem as a audience building tool, Karen approached Publio about appearing on SMarketPlace after discovering the series on LinkedIn. Watch Karen’s conversation with show hosts Keith and Tom:
Karen Vogel’s SMarketPlace live appearance was followed by participation from guests Steven Isaacson, branding strategist of Isaacson Associates, and Joseph Franklyn McElroy, SEO and AI expert of Galileo Tech Media:
An Overwhelming Success
Within weeks, Publio has observed immense response to the SMarketPlace live format. Future guests have already been scheduled into March. An examination of Publio website traffic in January – February 2024 compared with January – February 2023 shows an sharp increase in visitors by mid-February 2024, a potential indicator of traffic attributable to SMarketPlace Live debut:
An examination of Publio website traffic in January – February 2024 compared with January – February 2023 shows an sharp increase in visitors by mid-February 2024, a potential indicator of traffic attributable to SMarketPlace Live debut. (Source: Google Analytics)
At Publio, we’re thrilled by the positive response and look forward to bringing you more live content in the weeks to come.
SMarketPlace™: An Example Live Podcast Ecosystem
Join us live on LinkedIn, YouTube and Facebook this Thursday at 1 PM ET for a conversation with content creator Rich Bornstein of Bornstein Media:
Rich will discuss his approach to orchestrating business triumphs with compelling narratives and storytelling in today’s media environment. Join us for what is sure to be a dynamic conversation!
Launch a Podcast Ecosystem for Your Business
Publio offers consulting and production development services to help incorporate a library of unique, SEO-optimized content to your website and CRM. Learn about the offering MarTech recently named “What’s new and what’s working, in B2B Channel Partner Marketing,” and contact us to inquire about how you can get started with your own podcast ecosystem.
