by Sales and Service | Mar 29, 2022 | OG Publio Podcast, Podcast
The only thing a sales rep wants from the B2B marketing department is the opportunity to talk to a CEO. Ruth Stevens, a B2B consultant, says this model of business purchasing decisions is changing fast. “Committees or buying groups consist of all kinds of people...
by Sales and Service | Dec 14, 2021 | Press
Check out Publio Founder and CEO Keith Reynolds’ recent appearance on the Making Sales Social Podcast! In this episode, Keith joins hosts Brynne Tillman and Bill McCormick to share the importance of creating content that connects with your audience, developing a...
by Sales and Service | Oct 12, 2019 | Insights, Resources
An ROI model makes your business case and guides your team throughout your content hub’s operation. Publio’s ROI Calculator can help justify marketing spend. Guest Post By Jill Campbell The toughest part of going after the budget for any new strategic initiative...
by Sales and Service | Oct 31, 2018 | Events, News, Press
BRILLIANCE IN MARKETING: CONTENT MARKETING REVOLUTION POWERING SALES AND CUSTOMER RETENTION by Lisa Merriam | Oct 31, 2018 | Brilliance in Marketing, Resources on the AMA New York Website. The AMA New York hosted our webinar, The New Content Culture:Think Like...
