by Keith Reynolds | Jun 6, 2023 | OG Publio Podcast, Podcast
In the world of business, there’s an intricate relationship between the owner/CEO and the sales and marketing team’s efforts. How does one achieve the elusive sales and marketing alignment required to build and serve your customer audience? Like a...
by Keith Reynolds | May 16, 2023 | OG Publio Podcast, Podcast
The DX, or Differentiated Experience, cuts through your crowded market’s clutter. Every marketer knows this, but few achieve the holy grail of true differentiation for their markets, employees and other stakeholders. But it can be done, according to Stan Phelps. Even...
by Gregory Pings | May 2, 2023 | OG Publio Podcast, Podcast
Your brand is a critical part of your digital life. In this world, passion for what you do forms the basis for a strong brand identity. Branding and passion go hand-in-hand. Our recent interview with Laurel Carpenter provided a unique writer’s vantage point into...
by Gregory Pings | Apr 18, 2023 | OG Publio Podcast, Podcast
Is content dead? No. But to connect with Gen Z and younger millennials, your content strategy must revolve around building a customer community. Today, we are super excited to weigh in with Mark Schaefer on this episode of the Publio Podcast. He is a marketing...
by Gregory Pings | Apr 4, 2023 | OG Publio Podcast, Podcast
Marketing leadership is hard because we live and work in a world that doesn’t always respond the way we want. Despite this simple fact, we believe we can do things like build organizations, lead teams, achieve results, and get noticed. However, when a leader has...
by Keith Reynolds | Feb 5, 2023 | OG Publio Podcast, Podcast
The Go-Giver’s approach to sales contacts is built around generosity, and it relies on a simple fact: All things being equal, people will do business with people they know and like. They base their perception of you based on their experience and the value they receive...
