by Keith Reynolds | Sep 1, 2026 | Featured, Insights, Partnerships
Editor’s Note: this is a guest post from Dr. Constantinos Pantidos, a branding expert I met just before the COVID-19 pandemic. In January 2020, I profiled Dr. Pantidos and his book Living Brands, which traces consumer behavior back to twelve fundamental motives...
by Keith Reynolds | Jun 3, 2025 | Featured, Insights
Branding through thought leadership has always been the way to take ownership of how you are defined and positioned in the marketplace — by your customers and your competitors. The effort to manage your customers’ perception of your business can result in more leads...
by Keith Reynolds | Jun 11, 2024 | Featured, Insights, Podcast, SMarketPlace™
Melissa Jacobs on B2C Growth Strategies Her consultancy, Crow and Pitcher LLC, specializes in creating innovative strategies and actionable marketing plans for brands large and small. In the latest episode of SMarketPlace™ Live, we had the pleasure of...
by Keith Reynolds | Jan 24, 2023 | Featured, Insights, Resources
Publio’s recently released white paper introduces the Chief Content Marketing Officer as a critical role for 2023. Publio introduces the Chief Content Marketing Officer (CCMO), an executive serving marketing and sales teams with a broad approach to content...
by Keith Reynolds | Jun 8, 2021 | Featured, Insights, News, Resources
You’re ready to go to market. Put your branded content hub in front of the people who are most likely to become your customers to start a conversation. Your challenges are twofold: Convince editors to publish stories about your launch. Find an affordable advertising...
by Keith Reynolds | Apr 11, 2019 | Featured, Insights
Today, competition is fierce. It comes from existing rivals and new market participants — often in a very disruptive fashion and at a pace never seen before. To achieve your goals, it is critical for your customer experience to drive the narrative in the markets you...
