What is content marketing and why is it important for today’s CEO?

Publishing media has been a value-creation strategy since Ben Franklin invented the modern advertising-supported media model. Instead of selling advertising, contemporary businesses can value their publishing efforts based on the value of a lead.

Last month, Publio Founder and CEO, Keith Reynolds, appeared with co-hosts Joe Asumendi and Al Cini on RVN Television’s CEO Chat to discuss the publisher’s mindset and how content marketing makes money for a company. He discusses how CEOs should think about the ROI of content strategy.

Check out his interview here:

Find out more…Check out our ROI Calculator and get started on a content strategy that is aligned with your business goals.