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What is content marketing and why is it important for today’s CEO?

Publishing media has been a value-creation strategy since Ben Franklin invented the modern, advertising-supported media model. Instead of selling advertising, contemporary businesses can value their publishing efforts based on the value of a lead.

Last month, Publio Founder and CEO, Keith Reynolds, appeared with co-hosts Joe Asumendi and Al Cini on RVN Television’s CEO Chat to discuss the publisher’s mindset and how content marketing makes money for a company. He discusses how CEOs should think about content strategy ROI so SEO and social media.

Check out his interview here:

Find out more… Check out our ROI Calculator and get started on a content strategy that is in-line with your business goals.