Man oh man, are things disrupted? Things are hard for many right now. At the same, this is a time of great creativity and transformation. I presented to a networking group of 35 this morning and they were split 50:50 between “doing really well” and some level of “oh shit” in the last 2.5 months. In both cases, they were pivoting.
In March, Publi.io began pivoting. I started working from home on March 8 and figuring out how to serve our customers’ evolving needs virtually since. We all have had to make adjustments. Even as we begin to emerge, things will be very different. We’re here to help you.
In kicking off our “Pivot With Publi.io” campaign we have attracted a lot of attention as our team has reached out to teach the Publisher’s M.O. and demonstrate to others how we can help them. Here’s the new campaign video:
We’ve been hard at work assisting customers with their digital presence amidst attempts to pivot. It’s not easy, but the conversations come int three categories:
- New Market Opportunities
- Market(s) Dried Up
- Time to take that old idea off the drawing board
The Publisher’s M.O. is a methodology, framework, technology process – whatever you want to call it – to help people like you and organizations achieve their goals.
My career has been built on working with senior executives who need to accomplish specific results. My approach is always a bespoke program that weaves together a mix of media, events, and other marketing tactics to achieve their goals. One of the central elements, no, THE central element, of our approach is a relentless focus on ROI. And that is what we are all about.
Let us know if you would like to explore how we can help you pivot. Contact us here.
CREDIT: I won’t lie. This video was a ton of fun to create and produce. Here’s the backstory. One of our go-to partners, MultiVision Digital has a really cool remote video capture app. We captured our story in 4K video from my home office by phone and turned it into the messaging magic you see above in post-production. Note to self. I’m gonna get a green screen… and a haircut.