by Keith Reynolds | Nov 28, 2023 | Insights, Podcast, SMarketPlace™
In today’s saturated digital landscape, branding serves as a defining element for a business. Like the rhythms of rock and roll, your company’s branding should have its own distinct essence. Think of McDonald’s Golden Arches, or Disney’s Mickey Mouse. Now...
by Gregory Pings | May 2, 2023 | OG Publio Podcast, Podcast
Your brand is a critical part of your digital life. In this world, passion for what you do forms the basis for a strong brand identity. Branding and passion go hand-in-hand. Our recent interview with Laurel Carpenter provided a unique writer’s vantage point into...
by Keith Reynolds | Jan 10, 2023 | OG Publio Podcast, Podcast
Neuromarketing influences how your customers feel about your brand. This term is new to brand strategy, but the concept has been used for centuries. The way we use neuromarketing has changed dramatically in recent years. A neuromarketing brand strategy gets to...
by Gregory Pings | Dec 12, 2022 | OG Publio Podcast, Podcast
Your resume is your personal brand. Are you a doer, or an accomplisher? Your resume is your platform that helps people recognize your value. This is your personal brand that shows up on places like Indeed, LinkedIn and innumerable applicant tracking systems used by HR...
by Gregory Pings | Jul 12, 2022 | OG Publio Podcast, Podcast
All the world IS a stage today with social media. Your profile photo is your first impression, so showing your personality is more important than showing your perfect teeth or your just-so-arranged hair. A good profile photo depends on the energy you present, and less...
