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Marketing Is a Dance: Brand Identity is Your Groove

Marketing Is a Dance: Brand Identity is Your Groove

by Gregory Pings | May 2, 2023 | OG Publio Podcast, Podcast

Your brand is a critical part of your digital life. In this world, passion for what you do forms the basis for a strong brand identity. Branding and passion go hand-in-hand. Our recent interview with Laurel Carpenter provided a unique writer’s vantage point into...
Customer Community and the Changing Landscape of Marketing 

Customer Community and the Changing Landscape of Marketing 

by Gregory Pings | Apr 18, 2023 | OG Publio Podcast, Podcast

Is content dead? No. But to connect with Gen Z and younger millennials, your content strategy must revolve around building a customer community.   Today, we are super excited to weigh in with Mark Schaefer on this episode of the Publio Podcast. He is a marketing...
Marketing Leadership Requires Your Leadership

Marketing Leadership Requires Your Leadership

by Gregory Pings | Apr 4, 2023 | OG Publio Podcast, Podcast

Marketing leadership is hard because we live and work in a world that doesn’t always respond the way we want. Despite this simple fact, we believe we can do things like build organizations, lead teams, achieve results, and get noticed. However, when a leader has...
Podcasting Value: Conversations Are Your Content

Podcasting Value: Conversations Are Your Content

by Gregory Pings | Jan 31, 2023 | OG Publio Podcast, Podcast

The best podcasts emulate their predecessor radio and talk shows: They feature fascinating conversations, gripping stories and post-production add-ons that tickle the listener’s brain. Chances are, you already have these kinds of conversations with employees, peers,...
Marketing in the Metaverse is Happening Now

Marketing in the Metaverse is Happening Now

by Gregory Pings | Dec 21, 2022 | OG Publio Podcast, Podcast

The metaverse is not the future. The metaverse is now, and technology impacts how we market our companies and connect with our customers today. Fox’s “Alter Ego,” where contestants perform as avatars, as well as various gaming platforms, give here-and-now examples of...
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