by Keith Reynolds | Jan 9, 2020 | Insights
The marketer’s North Star is the big idea that viscerally connects with your audience and guides your company’s marketing efforts. It has become the first step whenever I define a marketing strategy for any client. Without your North Star, you are but one in a crowd.... 
by Keith Reynolds | Jan 8, 2020 | Insights
I met Revenue River’s CEO, Eric Pratt in 2015 at Inbound. Again, when I visited my son in Denver, CO a year after that, which led to our doing business together. That is how strong partnerships form. Fast forward to 2020, I am delighted to have been invited for an... 
by Keith Reynolds | Nov 25, 2019 | Insights, Resources
You spend a lot of time and effort convincing the boss — even if that boss is you — that content marketing is an investment, not a cost center. Conventional proof points involve numbers of impressions, views, clicks or shares. That information is important to you... 
by Gregory Pings | Oct 21, 2019 | Insights
By Gregory Pings Businesses no longer need to pay media companies to publish targeted content to grow an audience that will make a million dollars. That’s the premise behind the Publisher’s M.O.,™ which Publio founder and The New Content Culture author Keith Reynolds... 
by Sales and Service | Oct 12, 2019 | Insights, Resources
An ROI model makes your business case and guides your team throughout your content hub’s operation. Publio’s ROI Calculator can help justify marketing spend. Guest Post By Jill Campbell The toughest part of going after the budget for any new strategic initiative... 
by Gregory Pings | Jul 23, 2019 | Insights
Call it what you will: recycle, repurpose, or reuse. It’s an effective way to feed your content hub. As publishing goes, MAD Magazine lost sight of a central tenet of the Publisher’s M.O™: Know your audience. Case in point: When Democratic presidential candidate Pete... 
