by Keith Reynolds | Jan 10, 2023 | OG Publio Podcast, Podcast
Neuromarketing influences how your customers feel about your brand. This term is new to brand strategy, but the concept has been used for centuries. The way we use neuromarketing has changed dramatically in recent years. A neuromarketing brand strategy gets to...
by Gregory Pings | Dec 21, 2022 | OG Publio Podcast, Podcast
The metaverse is not the future. The metaverse is now, and technology impacts how we market our companies and connect with our customers today. Fox’s “Alter Ego,” where contestants perform as avatars, as well as various gaming platforms, give here-and-now examples of...
by Gregory Pings | Dec 12, 2022 | OG Publio Podcast, Podcast
Your resume is your personal brand. Are you a doer, or an accomplisher? Your resume is your platform that helps people recognize your value. This is your personal brand that shows up on places like Indeed, LinkedIn and innumerable applicant tracking systems used by HR...
by Gregory Pings | Dec 6, 2022 | OG Publio Podcast, Podcast
Becoming a master connector is more than networking. A master connector is a generous networker. You can learn how. If someone is really good at networking – so good that this person is considered a master connector – you might think that this person draws on innate...
by Gregory Pings | Sep 6, 2022 | OG Publio Podcast, Podcast
Begin with a marketing strategy, then pick your tools and integrate your processes and your media. When you’re a hammer, all the world’s problems are nails. That’s the dilemma that marketing specialists must overcome, because not everyone needs their specific skills....
by Keith Reynolds | Aug 9, 2022 | OG Publio Podcast, Podcast
The pandemic forced business, nonprofit, and government leaders to rethink their strategies – pushing digital transformation to the forefront. Digital adaptation in all areas of business has soared – even for small and midsize organizations. Indeed, COVID...
