by Gregory Pings | May 10, 2022 | OG Publio Podcast, Podcast
Every business deserves great sales leadership. That holds true for start-ups as well as small-to-medium-sized companies that are ready to make the leap to another 10 or 15 million dollars in sales. Perhaps a fractional sales leader is the answer. The difference...
by Gregory Pings | Apr 19, 2022 | OG Publio Podcast, Podcast
The germ for social selling struck Brynne Tillman early in her career. “I was sitting across the desk from one of my clients, staring at his overflowing Rolodex…I thought that if I could get my hands on it for 20 minutes, I could identify who he knew that I...
by Gregory Pings | Apr 5, 2022 | OG Publio Podcast, Podcast
LISTEN: The Publio Podcast S1 E16 on Spotify. Public Relations Strategy Needs a Content Hub Your public relations strategy requires all aspects of your entire communications platform, especially your content hub. In PR-speak, you describe your platform as PESO – paid,...
by Sales and Service | Mar 29, 2022 | OG Publio Podcast, Podcast
The only thing a sales rep wants from the B2B marketing department is the opportunity to talk to a CEO. Ruth Stevens, a B2B consultant, says this model of business purchasing decisions is changing fast. “Committees or buying groups consist of all kinds of people...
by Keith Reynolds | Mar 15, 2022 | OG Publio Podcast, Podcast
Discover your personal brand so that your amazing story can attract the work – and the business – that you love. Corporate branding does not happen overnight, and neither does your personal brand. “There’s no real incubator for that kind of thing,”...
by Keith Reynolds | Mar 8, 2022 | OG Publio Podcast, Podcast
Every company that is trying to have conversations and convert leads has the same problem, Cultivize CEO Jason Kramer explained in our discussion about lead nurturing on the Publio Podcast: They don’t have a system to identify incoming leads and bring them...
