by Keith Reynolds | Jan 9, 2020 | Content Marketing Strategy
The marketer’s Northstar is the big idea that viscerally connects with your audience and guides your company’s marketing efforts. It has become the first step whenever I define a marketing strategy for any client. Without your Northstar, you are but one in a crowd....
by Keith Reynolds | Jan 8, 2020 | Content Marketing Strategy, ROI
I met Revenue River’s CEO, Eric Pratt in 2015 at Inbound. Again, when I visited my son in Denver, CO a year after that, which led to our doing business together. That is how strong partnerships form. Fast forward to 2020, I am delighted to have been invited for an...
by Keith Reynolds | Jan 2, 2020 | Content Marketing Strategy, ROI
Content Marketing ROI Goal: Ignite Lead Generation and Acquire Customers in 2020 You already know this: Success in business today requires thought-provoking, exceptionally relevant content. At least, I hope you know this because content is how people learn about your...
by Keith Reynolds | Nov 25, 2019 | Uncategorized
You spend a lot of time and effort convincing the boss — even if that boss is you — that content marketing is an investment, not a cost center. Conventional proof points involve numbers of impressions, views, clicks or shares. That information is important to you...
by Gregory Pings | Oct 21, 2019 | Uncategorized
By Gregory Pings You no longer need to pay media companies to publish targeted content to grow an audience that will make a million dollars for you. That’s the premise behind the Publisher’s M.O.,™ which Publi.io LLC founder and author of The New Content Culture,...
by Jill Campbell | Oct 12, 2019 | ROI
An ROI model makes your business case and guides your team throughout your content hub’s operation. Guest Post By Jill Campbell The toughest part of going after the budget for any new strategic initiative might be building the business case for the C-suite, which must...
by Gregory Pings | Jul 23, 2019 | Content Marketing Strategy
Call it what you will: recycle, repurpose, or reuse. It’s an effective way to feed your content hub. As publishing goes, MAD Magazine lost sight of a central tenet of the Publisher’s M.O™: Know your audience. Case in point: When Democratic presidential candidate Pete...
by Keith Reynolds | Apr 11, 2019 | Uncategorized
The Rocket Today, competition is fierce. It comes from existing rivals and new market participants — often in a very disruptive fashion and at a pace never seen before. To achieve your goals, it is critical for your customer experience to drive the narrative in the...
by Keith Reynolds | Feb 10, 2019 | Uncategorized
Every startup founder gets asked, “So, why did you start your business?” My answer: I want to teach people what I have learned about brand journalism, content publishing, digital marketing — and how to prosper by leveraging them with a “Content Hub”...
