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Marketing Strategy Isn’t Just One Thing: It Never Was

Marketing Strategy Isn’t Just One Thing: It Never Was

by Gregory Pings | Sep 6, 2022 | Insights, News, Podcast

Begin with a marketing strategy, then pick your tools and integrate your processes and your media. When you’re a hammer, all the world’s problems are nails. That’s the dilemma that marketing specialists must overcome, because not everyone needs their specific skills....
Digital Transformation: Stop Networking Like It’s 1999

Digital Transformation: Stop Networking Like It’s 1999

by Keith Reynolds | Aug 9, 2022 | Insights, News, Podcast

The pandemic forced business, nonprofit, and government leaders to rethink their strategies – pushing digital transformation to the forefront. Digital adaptation in all areas of business has soared – even for small and midsize organizations. Indeed, COVID...
The Sales Playbook: Give Your Team the Opportunity to Succeed

The Sales Playbook: Give Your Team the Opportunity to Succeed

by Gregory Pings | Aug 2, 2022 | Insights, News, Podcast, ROI

If you are in the game of sales, you have to have a playbook. This is how any professional team goes into the game: prepared to win. In sales, that’s how you make your numbers. A game plan is designed to get everyone on board. Here’s how. “For the most...
Your Profile Photo is Your First Impression

Your Profile Photo is Your First Impression

by Gregory Pings | Jul 12, 2022 | Insights, News, Podcast

All the world IS a stage today with social media. Your profile photo is your first impression, so showing your personality is more important than showing your perfect teeth or your just-so-arranged hair. A good profile photo depends on the energy you present, and less...
Marketer’s Innovation Programs Often Fail. Here’s What to Do

Marketer’s Innovation Programs Often Fail. Here’s What to Do

by Gregory Pings | Jun 21, 2022 | Insights, News, Podcast

Innovation success rates are extremely low. It’s always been that way and little has improved, obvious examples of success notwithstanding. Innovation is difficult. Odds are you’ll fail. Flip that script and use these ideas from the guy who wrote the book on...
Change Management: Find Your Fire, Find Your North Star & GO!

Change Management: Find Your Fire, Find Your North Star & GO!

by Gregory Pings | Jun 14, 2022 | Insights, News, Podcast

Embracing change is all about learning and relearning; change management is putting your lessons into practice. Heather Hansen O’Neill put it this way: “Sometimes we have to relearn the same lessons. In our lives, the world will keep teaching you those lessons until...
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