by Keith Reynolds | Feb 5, 2023 | Podcast, Publio Podcast
The Go-Giver’s approach to sales contacts is built around generosity, and it relies on a simple fact: All things being equal, people will do business with people they know and like. They base their perception of you based on their experience and the value they receive...
by Gregory Pings | Jan 31, 2023 | Podcast, Publio Podcast
The best podcasts emulate their predecessor radio and talk shows: They feature fascinating conversations, gripping stories and post-production add-ons that tickle the listener’s brain. Chances are, you already have these kinds of conversations with employees, peers,...
by Keith Reynolds | Jan 10, 2023 | Podcast, Publio Podcast
Neuromarketing influences how your customers feel about your brand. This term is new to brand strategy, but the concept has been used for centuries. The way we use neuromarketing has changed dramatically in recent years. A neuromarketing brand strategy gets to the...
by Gregory Pings | Dec 21, 2022 | Podcast, Publio Podcast
The metaverse is not the future. The metaverse is now, and technology impacts how we market our companies and connect with our customers today. Fox’s “Alter Ego,” where contestants perform as avatars, as well as various gaming platforms, give here-and-now examples of...
by Gregory Pings | Dec 12, 2022 | Podcast, Publio Podcast
Your resume is your personal brand. Are you a do-er, or an accomplisher? Your resume is your platform that helps people recognize your value. This is your personal brand that shows up on places like Indeed, LinkedIn and innumerable applicant tracking systems used by...
by Gregory Pings | Dec 6, 2022 | Podcast, Publio Podcast
Becoming a master connector is more than networking. A master connector is a generous networker. You can learn how. If someone is really good at networking – so good that this person is considered a master connector – you might think that this person draws on innate...
