by Gregory Pings | Jan 31, 2023 | OG Publio Podcast, Podcast
The best podcasts emulate their predecessor radio and talk shows: They feature fascinating conversations, gripping stories and post-production add-ons that tickle the listener’s brain. Chances are, you already have these kinds of conversations with employees, peers,...
by Keith Reynolds | Jan 24, 2023 | Featured, Insights, Resources
Publio’s recently released white paper introduces the Chief Content Marketing Officer as a critical role for 2023. Publio introduces the Chief Content Marketing Officer (CCMO), an executive serving marketing and sales teams with a broad approach to content...
by Keith Reynolds | Jan 10, 2023 | OG Publio Podcast, Podcast
Neuromarketing influences how your customers feel about your brand. This term is new to brand strategy, but the concept has been used for centuries. The way we use neuromarketing has changed dramatically in recent years. A neuromarketing brand strategy gets to...
by Gregory Pings | Dec 21, 2022 | OG Publio Podcast, Podcast
The metaverse is not the future. The metaverse is now, and technology impacts how we market our companies and connect with our customers today. Fox’s “Alter Ego,” where contestants perform as avatars, as well as various gaming platforms, give here-and-now examples of...
by Gregory Pings | Dec 12, 2022 | OG Publio Podcast, Podcast
Your resume is your personal brand. Are you a doer, or an accomplisher? Your resume is your platform that helps people recognize your value. This is your personal brand that shows up on places like Indeed, LinkedIn and innumerable applicant tracking systems used by HR...
by Gregory Pings | Dec 6, 2022 | OG Publio Podcast, Podcast
Becoming a master connector is more than networking. A master connector is a generous networker. You can learn how. If someone is really good at networking – so good that this person is considered a master connector – you might think that this person draws on innate...
by Sarah Noonan | Oct 11, 2022 | Events
In our recently launched Encaptify series, Publio is collaborating with partner encaptiv to apply the Publisher’s M.O. toward conceptualizing, marketing and implementing any profitable event. Articulating one’s core message amid an endless stream of virtual content...
by Sarah Noonan | Sep 23, 2022 | Events
As critical decision makers, senior executives are the target of any B2B sales organization. Not coincidentally, their time is in high demand, and they have layers of people who protect them from cold calls. How can you effectively capture their attention and interest...
by Gregory Pings | Sep 19, 2022 | Insights, Press
Your branded Content Hub is central to your marketing strategy, but does it actually bring in leads and sales? Sheryl Plouffe, a leader in media and marketing strategy for six and seven-figure businesses, put this question before Publio founder and CEO Keith Reynolds...
by Gregory Pings | Sep 6, 2022 | OG Publio Podcast, Podcast
Begin with a marketing strategy, then pick your tools and integrate your processes and your media. When you’re a hammer, all the world’s problems are nails. That’s the dilemma that marketing specialists must overcome, because not everyone needs their specific skills....
