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Your Personal Brand, Because You’re a Business, Man

Your Personal Brand, Because You’re a Business, Man

by Keith Reynolds | Mar 15, 2022 | OG Publio Podcast, Podcast

Discover your personal brand so that your amazing story can attract the work – and the business – that you love. Corporate branding does not happen overnight, and neither does your personal brand. “There’s no real incubator for that kind of thing,”...
Four Lead Nurturing Ideas to Convert Your Leads into Customers

Four Lead Nurturing Ideas to Convert Your Leads into Customers

by Keith Reynolds | Mar 8, 2022 | OG Publio Podcast, Podcast

Every company that is trying to have conversations and convert leads has the same problem, Cultivize CEO Jason Kramer explained in our discussion about lead nurturing on the Publio Podcast: They don’t have a system to identify incoming leads and bring them...
The Video Marketing Strategy That Sells High End Homes

The Video Marketing Strategy That Sells High End Homes

by Gregory Pings | Feb 15, 2022 | OG Publio Podcast, Podcast

“The house that James Bond would live in” is the perfect example of storytelling for anything and everything you sell with video marketing. A Video Marketer is Born An Army captain, leading troops in the first Gulf War, John knew that the Army would not be his career,...
Effective Networking and Introductions with Artificial Intelligence

Effective Networking and Introductions with Artificial Intelligence

by Gregory Pings | Feb 7, 2022 | OG Publio Podcast, Podcast

SAM.ai is an AI-powered CRM that mines your existing connections, and helps you discover warm introductions to your colleagues’ contacts. Sales and marketing technology platforms are prime candidates for artificial intelligence that can expand your professional...
Redesigning the B2B Buying Experience Using Content

Redesigning the B2B Buying Experience Using Content

by Keith Reynolds | Feb 3, 2022 | Insights

This is a powerful article from The Harvard Business Review. Published February 1st, 2022, it captures the value of content strategy as a baked-in factor in designing customer experience. While focused on B2B, there are lessons to be had for all businesses, especially...
Why Video Must be the Last Thing You Think About

Why Video Must be the Last Thing You Think About

by Gregory Pings | Jan 6, 2022 | OG Publio Podcast, Podcast

It doesn’t matter if you talk about content for video, SEO, websites, the internet, television or even the yellow pages. (Remember those?) “You’ve always had to remain true to your customers and your messaging,” Rob Weiss said in a Publio Podcast. “Your message has to...
A Content Marketing Strategy for Santa Claus

A Content Marketing Strategy for Santa Claus

by Keith Reynolds | Dec 21, 2021 | OG Publio Podcast, Podcast

The Publio team has an opportunity to bring a content marketing strategy to North Pole HQ. Before our CEO meets with the Big Guy, our team reviewed ideas for the “seven buckets” for Santa to help him bring his marketing into the 21st century with some...
Social Sales Link: Digital Strategies to Grow Your Business with Keith Reynolds

Social Sales Link: Digital Strategies to Grow Your Business with Keith Reynolds

by Sales and Service | Dec 14, 2021 | Press

Check out Publio Founder and CEO Keith Reynolds’ recent appearance on the Making Sales Social Podcast! In this episode, Keith joins hosts Brynne Tillman and Bill McCormick to share the importance of creating content that connects with your audience, developing a...
Seven AI Tools That Marketers Can Use Right Now

Seven AI Tools That Marketers Can Use Right Now

by Gregory Pings | Dec 13, 2021 | OG Publio Podcast, Podcast

The rap on artificial intelligence is that it takes our jobs? That’s true only if your job is a series of mundane, repeatable tasks. In fact, properly deployed AI tools enhance our jobs, or — as Bryce Wade, vice president of Sales for Mind of a Marketer, puts...
The Patient Power of Inbound Marketing

The Patient Power of Inbound Marketing

by Gregory Pings | Dec 5, 2021 | OG Publio Podcast, Podcast

Inbound Marketing is a patient endeavor, even in the digital age of instant gratification. Storytelling is as important as finding an audience, especially when your marketing budget is limited. == To be sure, companies with large budgets can create an instant return...
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