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Personalizing Content Creation with ChatGPT

Personalizing Content Creation with ChatGPT

by Keith Reynolds | Jun 27, 2023 | Insights, Quick Tips

Personalizing content creation with ChatGPT can be a real-time-saver, and you don’t have to publish robotic-sounding content when you use the tool the right way.   As a Fractional CMO, I write a lot. From content strategy and marketing plans to reports,...
An Emerging C-Suite Role for 2023:  Enter the Chief Content Marketing Officer

An Emerging C-Suite Role for 2023: Enter the Chief Content Marketing Officer

by Keith Reynolds | Jan 24, 2023 | Featured, Insights, Resources

Publio’s recently released white paper introduces the Chief Content Marketing Officer as a critical role for 2023. Publio introduces the Chief Content Marketing Officer (CCMO), an executive serving marketing and sales teams with a broad approach to content...
Your Branded Content Hub Focused in Seven Steps

Your Branded Content Hub Focused in Seven Steps

by Gregory Pings | Sep 19, 2022 | Insights, Press

Your branded Content Hub is central to your marketing strategy, but does it actually bring in leads and sales? Sheryl Plouffe, a leader in media and marketing strategy for six and seven-figure businesses, put this question before Publio founder and CEO Keith Reynolds...
Redesigning the B2B Buying Experience Using Content

Redesigning the B2B Buying Experience Using Content

by Keith Reynolds | Feb 3, 2022 | Insights

This is a powerful article from The Harvard Business Review. Published February 1st, 2022, it captures the value of content strategy as a baked-in factor in designing customer experience. While focused on B2B, there are lessons to be had for all businesses, especially...
Content Strategy: From a Germ of an Idea to a North Star Idea

Content Strategy: From a Germ of an Idea to a North Star Idea

by Keith Reynolds | Aug 3, 2021 | Insights, News

Two weeks ago, I was able to hop on a call with my friend Joseph McElroy, Founder and CEO at Galileo Tech Media. We have been pushing content for a long time, but now we know how to do it at scale and with wisdom for both large companies and small. In fact, he has...
TechFWD: Four Content Marketing Certifications in Four Weeks

TechFWD: Four Content Marketing Certifications in Four Weeks

by Keith Reynolds | Jul 27, 2021 | Events, Insights

We are super excited to be wrapping up a month of certifications this summer as we pilot TechFWD with the Stamford Partnership. For the last several months Publio has created a community program to upskill area residents in career-building content marketing strategy...
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