by Keith Reynolds | May 16, 2023 | OG Publio Podcast, Podcast
The DX, or Differentiated Experience, cuts through your crowded market’s clutter. Every marketer knows this, but few achieve the holy grail of true differentiation for their markets, employees and other stakeholders. But it can be done, according to Stan Phelps. Even...
by Gregory Pings | May 2, 2023 | OG Publio Podcast, Podcast
Your brand is a critical part of your digital life. In this world, passion for what you do forms the basis for a strong brand identity. Branding and passion go hand-in-hand. Our recent interview with Laurel Carpenter provided a unique writer’s vantage point into...
by Gregory Pings | Apr 18, 2023 | OG Publio Podcast, Podcast
Is content dead? No. But to connect with Gen Z and younger millennials, your content strategy must revolve around building a customer community. Today, we are super excited to weigh in with Mark Schaefer on this episode of the Publio Podcast. He is a marketing...
by Gregory Pings | Apr 4, 2023 | OG Publio Podcast, Podcast
Marketing leadership is hard because we live and work in a world that doesn’t always respond the way we want. Despite this simple fact, we believe we can do things like build organizations, lead teams, achieve results, and get noticed. However, when a leader has...
by Keith Reynolds | Feb 5, 2023 | OG Publio Podcast, Podcast
The Go-Giver’s approach to sales contacts is built around generosity, and it relies on a simple fact: All things being equal, people will do business with people they know and like. They base their perception of you based on their experience and the value they receive...
by Gregory Pings | Jan 31, 2023 | OG Publio Podcast, Podcast
The best podcasts emulate their predecessor radio and talk shows: They feature fascinating conversations, gripping stories and post-production add-ons that tickle the listener’s brain. Chances are, you already have these kinds of conversations with employees, peers,...
by Keith Reynolds | Jan 24, 2023 | Featured, Insights, Resources
Publio’s recently released white paper introduces the Chief Content Marketing Officer as a critical role for 2023. Publio introduces the Chief Content Marketing Officer (CCMO), an executive serving marketing and sales teams with a broad approach to content...
by Keith Reynolds | Jan 10, 2023 | OG Publio Podcast, Podcast
Neuromarketing influences how your customers feel about your brand. This term is new to brand strategy, but the concept has been used for centuries. The way we use neuromarketing has changed dramatically in recent years. A neuromarketing brand strategy gets to...
by Gregory Pings | Dec 21, 2022 | OG Publio Podcast, Podcast
The metaverse is not the future. The metaverse is now, and technology impacts how we market our companies and connect with our customers today. Fox’s “Alter Ego,” where contestants perform as avatars, as well as various gaming platforms, give here-and-now examples of...
by Gregory Pings | Dec 12, 2022 | OG Publio Podcast, Podcast
Your resume is your personal brand. Are you a doer, or an accomplisher? Your resume is your platform that helps people recognize your value. This is your personal brand that shows up on places like Indeed, LinkedIn and innumerable applicant tracking systems used by HR...
