by Gregory Pings | May 17, 2022 | News
Not Just Content – Wise Content A family-owned, 34-room Smoky Mountains motel uses wise content tactics to triple its sales over the past three years. Here’s how they did it. Your phone number no longer qualifies as your content, much less wise content. Back in the...
by Gregory Pings | May 10, 2022 | News
Every business deserves great sales leadership. That holds true for start-ups as well as small-to-medium-sized companies that are ready to make the leap to another 10 or 15 million dollars in sales. Perhaps a fractional sales leader is the answer. The difference...
by Gregory Pings | Apr 19, 2022 | Content Marketing Strategy, News
The germ for social selling struck Brynne Tillman early in her career. “I was sitting across the desk from one of my clients, staring at his overflowing Rolodex.” Back in the day, we used those things… Clearly, technology has improved the way we reach out to...
by Gregory Pings | Apr 5, 2022 | Content Marketing Strategy, News
LISTEN: The Publio Podcast S1 E16 on Spotify. Public Relations Strategy Needs a Content Hub Your public relations strategy requires all aspects of your entire communications platform, especially your content hub. In PR-speak, you describe your platform as PESO – paid,...
by Sales and Service | Mar 29, 2022 | Content Marketing Strategy, News
The only thing a sales rep wants from the B2B marketing department is the opportunity to talk to a CEO. Ruth Stevens, a B2B consultant, says this model of business purchasing decisions is changing fast. “Committees or buying groups consist of all kinds of people...
by Keith Reynolds | Mar 15, 2022 | Content Marketing Strategy, News
Discover your personal brand so that your amazing story can attract the work – and the business – that you love. Corporate branding does not happen overnight, and neither does your personal brand. “There’s no real incubator for that kind of thing,”...
